Rooney Mara is launching a vegan-friendly line of clothes and accessories.
The Girl with the Dragon Tattoo actress is a long-time advocate for veganism, and refrains from consuming animal products such as meat, eggs and dairy.
Rooney also extends her choices to her lifestyle, by avoiding wearing or using animal products, and has now teamed with her friend Sara Schloat on a clothing range named Hiraeth that aligns with her personal philosophies.
“In fast fashion, you can find faux leather boots that are really cheap, but while it’s cruelty-free in the animal sense, I didn’t necessarily know where those things were made, or if they were cruel toward humans,” she told U.S. Vogue of her inspiration to launch the clothing company. “I didn’t want to compromise on either thing, and I wanted pieces that were made to last. So, it really came out of my own need.”
Rooney and Sara have unveiled the first products on their Instagram page, with the range including a white dress with black leather-look corset detail, turtleneck tops, black faux leather trousers and a furry white coat. They have also added footwear to their brand, with a highlight being a monochromatic slipper with contrast stitching.
Garments are manufactured in Los Angeles, with Rooney adamant that each piece was made in an ethical and sustainable way.
“Something I really struggled with was this question of, ‘Do people really need more c**p?'” She joked. “There’s so much waste, so it was important for us to make pieces you can wear forever, or at least, long enough for it to mean something.”
Hiraeth garments are priced from $160 to $1,500.
