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Sarah Jessica Parker launching publishing imprint

Sex & the City star Sarah Jessica Parker is launching a publishing imprint.
The actress will serve as the editorial director of SJP for Hogarth and will help to edit and publish three to four novels a year, according to the New York Times.
“I have always loved to read for the same reason I love to act, which is that other people’s stories are more interesting to me than my own,” she tells the publication.
Sarah famously played a writer in her hit HBO series and her character, Carrie Bradshaw, was obsessed with the smell of old books. The 51-year-old insists she is the same way in real life and it is part of what draws her to reading.
“People have tried to bottle the smell of old books, but it’s the most elusive thing, like trying to recreate a great story,” she continues. “You can’t, which is what makes it special.”
Sarah explains her new venture is an ode to her poet and journalist father and retired nursery schoolteacher mother, who is also an avid reader. She also reveals she chose to work with the Hogarth publishing house because it was founded by writers Virginia and Leonard Woolf in 1917.
“Because Virginia and Leonard Woolf were printing books out of their home, and because they were publishing work by their friends, they were telling exactly the stories they wanted to tell,” she says. “I love most the idea of community here, and that the history of the imprint is personal. There was nothing mercenary about it. The Woolfs were storytellers.”

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