Stormzy trademarks name for new business ventures


British rapper Stormzy has won a trademark allowing him to use his name on products.

The double 2018 Brit Award winner has had an application approved by officials at Britain’s Intellectual Property Office to register his name for use on a host of items, including clothing, perfume, toys, luxury leather goods and jewelry.

A filing seen by WENN shows the star has also obtained the rights to sell action figure dolls, board games, card games and other toys ranging from go-karts to bouncy castles using his name.

A representative for Stormzy star declined to comment on whether he was looking to diversify his interests beyond music and launch his own branded products.

Alongside singer Dua Lipa, Stormzy was the big winner at last week’s (ends25Feb18) Brit Awards, triumphing in the Best British Male and the prestigious Album of the Year categories.

He also hit the headlines for his emotional closing performance at the event, which referenced last year’s (17) Grenfell Tower fire and accused U.K. Prime Minister Theresa May of failing the families of the 71 people who died and the hundreds who lost their homes in the blaze.

“Yo, Theresa May, where’s the money for Grenfell?” Stormzy rapped from the stage. “What, you thought we just forgot about Grenfell?”

The hip-hop star, real name Michael Ebenazer Kwadjo Omari Owuo, Jr., later told BBC Radio 5 Live why he chose to use his Brits gig to address the issue.

“If I can use my voice to say something bigger than me, and I don’t want this to be about me. It’s not about me, it’s about Grenfell, it’s about all the things I said in that lyric.”