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Taylor Bennett joins forces with Urban Outfitters for new clothing collection

Rapper Taylor Bennett has launched a new clothing line with retail bosses at Urban Outfitters to champion LGBTQ issues.
Chance the Rapper’s brother, who ‘came out’ as bisexual earlier this year (17), has been appointed a brand ambassador for the popular clothing chain, and he is fronting its new UO Pride collection to benefit the Gay, Lesbian and Straight Education Network (GLSEN).
The seven-piece range includes graphic T-shirts, long-sleeved tops, and baseball hats, all in colourful designs with messages like “Love is Love”, reports Billboard.com.
All proceeds from the sale of the merchandise will be donated to officials at GLSEN in a bid to combat the bullying of lesbian, gay, bisexual, transgender, and queer (LGBTQ) kids in schools.
“UO is thrilled to build upon our annual celebration of Pride through this collaboration with GLSEN and Taylor Bennett,” declared Stacey Britt Fitzgerald, Urban Outfitters’ Global Director of Creative Marketing. “We are honored to contribute to (GLSEN’s) mission through the sales of the UO Pride collection.
“Taylor was the perfect partner for this campaign. We’ve been so inspired by both his talent and his decision to come out; UO was pleased to provide both a platform for his story and support for his music.”
The partnership is a dream come true for Taylor, who, along with his hip-hop star brother Chance and rap pal Vic Mensa, has long been a fan of the brand since a store opened in his hometown of Chicago, Illinois.
“Me, my brother, and Vic Mensa would go down there,” he recalled. “They were the first place we could actually get skinny jeans…”
The UO Pride collection hit Urban Outfitters stores in the U.S. on Tuesday (30May17).
Taylor is the latest star to join forces with the retailer – Lady Gaga recently released her GAGA X UO X JOANNE merchandise with store officials, but not everyone was happy about the collaboration. Some fans slammed the partnership online earlier this month (May17) and highlighted the fact Urban Outfitters co-founder Richard Hayne had previously donated to former U.S. Senator of Pennsylvania Rick Santorum, who is vehemently against same-sex marriage.

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