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The Last Exorcism poster banned in Britain

A graphic promo picture for the film, which was released in Britain in September (10), upset some cinemagoers and the Advertising Standards Authority (ASA) received a number of complaints over the shot.

Film fans claimed the graphic image of a young girl doubled over with her dress covered in blood was distressing and unsuitable for public display – and chiefs at the advertising watchdog have agreed with the complainants.

They ruled that the offensive ad must not appear again in its current form as it is likely to cause offence.

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A spokesman for the film’s distributor, Optimum Releasing, said the company did not intend the posters to cause distress.

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