Nielsen Media Research intends to raise its prices to client broadcasters, studios and ad agencies in a plan that will see the number of homes with “people meters” doubled within three years, the Wall Street Journal reported Friday. The newspaper indicated that as the TV audience becomes more fragmented, the current sample, often criticized as too small, becomes increasingly unreliable. Whether Nielsen’s clients will cough up the additional funds to support the additional electronic meters is unclear, the WSJ observed. But it quoted Dave Cowan of Procter & Gamble as saying, “I hope the industry will support it and that Nielsen will make it affordable.”
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