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The “Mona Lisa Smile: Ultimate Power Lunch ” Sweepstakes Rules and Regulations

1. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES: The “Mona Lisa Smile: Ultimate Power Lunch ” Sweepstakes (the “Sweepstakes”) is sponsored by Hollywood.com, Inc. (together with its divisions, affiliates, officers, subsidiaries, agents and employees, “Hollywood”), having its principal place of business at 2255 Glades Road, Suite 221 A, Boca Raton, Florida 33431. The Sweepstakes entry period begins on December 1, 2003 at 5:00 p.m. (Eastern Time) and ends on December 29, 2003 at 11:59 p.m. (Eastern Time) (such period, the “Entry Period”).

(a) Method of Entry: To enter the Sweepstakes online, visit the Sweepstakes at https://www.hollywood.com/contests/mona_lisa_sweepstakes/enter.asp (the “Sweepstakes Site”) during the Entry Period. All of the Sweepstakes information will be posted at the Sweepstakes Site throughout the Sweepstakes. To be eligible to participate, each entrant will be asked to submit an official entry form, which may include, among other things, his/her name, address, e-mail address, age and related registration information as prompted (the “Official Entry Form”). A random drawing of the winners will take place on January 6, 2004. Participants may enter only once during the Entry Period. Limit of one entry per person and per household, regardless of method of entry. Duplicate entries from the same e-mail address/household will be automatically eliminated. Where a dispute arises about who submitted an online entry, the entry will be deemed submitted by the holder of the e-mail account. E-mail entries must be received by 11:59 p.m. Eastern Time, December 29, 2003. Odds of winning depend on the number of eligible entries received and are equal regardless of method of entry. Any e-mailed Official Entry Forms received after 11:59 p.m. (Eastern Time) on Monday, December 29, 2003 will not be eligible to be included in the drawing and shall be disregarded. The above-noted December 29, 2003 deadline is final.

2. ELIGIBILITY: This Sweepstakes is open to any individual who is, as of the beginning of the Entry Period (a) a legal resident of the continental U.S. (excluding Alaska, Hawaii, Rhode Island, Guam, Puerto Rico, and all other U.S. territories and possessions) (the “Eligibility Area”); (b) 18 years of age or older at the date of entry; and (c) has access to the internet. Employees, officers, directors and agents (and their immediate families and household members regardless of where they live, or members of the same households (whether related or not)) of Hollywood Media Corp., Hilltop New Media, Inc., Sony Pictures Entertainment Inc., Vogue Magazine, Conde Nast Publications, CondeNet and their respective divisions, affiliates, subsidiaries, agents and advertising agencies (collectively, the “Sweepstakes Providers”), are not eligible to participate in the Sweepstakes or to win any prize. VOID OUTSIDE OF THE ELIGIBILITY AREA AND WHERE PROHIBITED OR RESTRICTED BY LAW. All federal, state and local laws and regulations apply.


3.PRIZES: One (1) Grand Prize winner and a travel guest shall receive the “Mona Lisa Smile”: Ultimate Power Lunch Grand Prize package consisting of a three (3) day/two (2) night trip for two (2) to New York City, which includes the following, all subject to the limitations and restrictions set forth below: (a) economy class airfare to New York, NY, from an airport nearest the winner’s hometown; (b) hotel accommodations consisting of one standard room for two (2) nights; (c) a “power lunch” for the winner and guest at the Conde Nast Café at 4 Times Square with Vogue magazine’s merchandising editor (may be substituted subject to availability); (d) one (1) one-year free subscription to “Vogue” magazine; (e) one (1) five hundred dollar ($500.00) cash prize for a shopping spree in New York City; and (f) a “Mona Lisa Smile” prize pack consisting of a CD soundtrack, t-shirt, beanie, lip gloss tube, and cosmetics bag. Actual air travel value will depend on point of departure and any airfare fluctuations. Air transportation provided only if the grand prize winner does not reside in or within 100 miles of New York City, NY. The grand prize winner and his/her guest must take air travel on same itinerary. The grand prize trip is subject to air travel and hotel availability, holiday and blackout dates, and other restrictions. Twenty-One day advance booking is required. Travel must be completed within six months of being awarded Grand Prize. Sponsor will not replace any lost or stolen tickets, travel vouchers or certificates. Once booked, no change, extension, or substitution of trip dates is permitted, except by Sponsor at its sole discretion. If the grand prize winner is from a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must pay his/her own expenses unless deemed to be the allotted guest. If guest is from a jurisdiction that deems him/her to be a minor, he/she must be accompanied by his/her parent/legal guardian, and such person must pay his/her own expenses unless he or she is the grand prize winner. The grand prize winner and guest are responsible for obtaining all necessary and required travel documents. All other expenses are the responsibility of winner. No additional persons are allowed to stay in the same room as winner and companion. No cash or other substitution, assignment or transfer of prizes permitted, except at the sole discretion of Sweepstakes Providers. Approximate retail value of the “Mona Lisa Smile: Ultimate Power Lunch” Grand Prize package is $2,672.00. Five (5) first place winners shall each receive the “Mona Lisa Smile: Ultimate Power Lunch” Runner Up Prize Package consisting of (a) one (1) one-year free subscription to “Vogue” magazine; (b) one (1) “Mona Lisa Smile” CD soundtrack; (c) one (1) “Mona Lisa Smile” t-shirt; (d) one (1) “Mona Lisa Smile” beanie; (e) one (1) “Mona Lisa Smile” lip gloss tube; and (f) one (1) “Mona Lisa Smile” cosmetic bag. Approximate retail value for each “Mona Lisa Smile: Ultimate Power Lunch” Runner Up Prize Package is $72.00. Aggregate retail value of the runners up prizes is $360.00. Total approximate retail value of all prizing is $3,032.00. All prizes listed above are subject to certain restrictions and qualifications of the Sweepstakes Providers. Except where otherwise expressly noted in these Official Rules, the selection of all vendors, prizes, airline carriers, hotel accommodations, products and services are subject to the Sweepstakes Providers’ sole and absolute discretion. Prizes (and/or any portion thereof) are nontransferable and non-exchangeable. All expenses of the travel and participation in the prize package expressly set forth herein shall be at the expense of the Sweepstakes Providers to the exclusion of certain unauthorized or additional charges including, but not limited to, additional travel expenses, sightseeing, attractions, meals and other additional expenses incurred. Moreover, beverage charges, meal charges, gratuities, service charges, taxes, and other expenses not specified, are the responsibility of the prizewinners. No substitutions or cash redemption of prizes are permitted except that Hollywood and Sweepstakes Providers retain the right to substitute a prize of equal or greater retail value (or at Hollywood’s election, the cash value of the applicable prize). Additional restrictions may apply. All prizes will be awarded.


4. PRIZE DRAWING: The potential Prize Winners will be selected in a random drawing from all entries received that are otherwise eligible for the drawing. The drawing will be held after 5:00 p.m. Eastern Time on January 6, 2004. The drawing will be conducted by Hollywood whose decisions are final and binding on all aspects of this Sweepstakes. The potential Prize Winners will be notified on or about January 7, 2004, by e-mail, mail and/or telephone. Failure of the potential Prize Winners to respond within five (5) days from such notification referred to above may result in disqualification and the selection of alternate Prize Winners. Alternate Prize Winners will be selected in the event the prize cannot be awarded to the potential Prize Winners drawn. By entering the drawing, each entrant agrees to be bound by these rules and the decisions of the Sweepstakes Providers. In the event of non-compliance, alternate Prize Winners may be selected.


5. CONDITIONS, DISCLAIMERS, AND LICENSE: By entering this Sweepstakes, each entrant agrees to be bound by these Official Rules and by all decisions of Hollywood (which decisions are final and binding on all matters relating to the Sweepstakes), and to comply with all federal, state and local laws and regulations. The decisions of the Sweepstakes Providers are final on all matters of fact, interpretation, eligibility, procedure and fulfillment. In the event of non-compliance, alternate prizewinners may be selected. Entries and other submitted materials become the property of the Sweepstakes Providers and/or its promotional partner(s) and will not be acknowledged or returned. Neither the Sweepstakes Providers nor Internet access providers are responsible for incomplete, late, lost, misdirected or postage-due mail or for any technical malfunction, human error, lost/delayed data transmission, omission, interruption, deletion, defect, or line failure in connection with any telephone network, computer equipment, software or any combination thereof. Entries are void if unreadable, inaccurate, incomplete, mutilated, tampered with, forged, mechanically reproduced, irregular in any way, or otherwise not in compliance with these Official Rules. The Sweepstakes Providers make no warranties, and hereby disclaim any and all warranties, express or implied, concerning any prize furnished or made available in connection with the Sweepstakes. Although Sponsor attempts to ensure the integrity of the Sweepstakes, the Sweepstakes Providers are not responsible for the actions of entrants or other individuals in connection with the Sweepstakes, including entrants’ or other individuals’ attempts to circumvent the Official Rules or otherwise interfere with the administration, security, fairness, integrity, or proper conduct of the Sweepstakes. The Sweepstakes Providers are not responsible for injury or damage to entrant’s or to any other person’s computer(s), other equipment, or person(s), related to or resulting from participation in the Sweepstakes or downloading materials from or using the Sweepstakes Site. If, for any reason, the Sweepstakes is not capable of running as planned by reason of damage by computer virus, worms, bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, strikes, industry conditions, bankruptcy or liquidation, marketplace demands, applicable law, unforeseen obstacles, or any other causes which, in the sole opinion of Hollywood, could corrupt, compromise, undermine, or otherwise affect the administration, security, fairness, integrity, viability, or proper conduct of the Sweepstakes, Hollywood reserves the right in its sole and absolute discretion to modify these Official Rules and/or to cancel, terminate, modify, or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received up to the time of such cancellation, termination, modification, or suspension, as applicable. Proof of mailing or submitting entry will not be deemed receipt of such entry by the Sweepstakes Providers.


All taxes (including without limitation Federal, state and local taxes) in connection with any prize, and the reporting consequence thereof, are the sole responsibility of the Prize Winners. The Prize Winners at the sole discretion of Hollywood will each be required to sign a notarized affidavit of eligibility and compliance with these Official Rules, liability release, publicity release (unless prohibited by law), address verification and other registrations and participation information requested by Hollywood and the other Sweepstakes Providers (unless prohibited by law). If the Prize Winners are under 18 years of age, his/her respective parent or legal guardian will also be required to sign any document which the Prize Winners is required to sign pursuant to these Official Rules. You are not a winner until your submissions are validated. Failure to complete, sign and return all required documents within fourteen (14) days of delivery to potential winner’s claimed address or return of prizes as undeliverable may result in disqualification and selection of an alternate winner, at the sole discretion of Hollywood.


By entering this Sweepstakes, unless prohibited by law, the potential winners consent to use of his/her respective name, voice, photograph and/or likeness for advertising or publicity purposes for this and similar promotions without compensation and the potential winner and travel guest may be required to provide a signed release acknowledging such consent. Moreover, by entering this Sweepstakes, unless prohibited by law, the potential prize winners agree to grant to the Sweepstakes Providers, and their respective licensees, affiliates, and assigns, the right to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed, including without limitation the World Wide Web, at any time or times, the prize winners’ respective name, likeness (actual or simulated), voice (actual or simulated), and biographical information as news or information and for advertising and promotional purposes without additional consideration; and further without such additional compensation, appear for, or provide biographical information for use in, any presentation or other activity which may include filming/audio/video/electronic or other recordings and/or interviews, as may be determined from time to time by Hollywood in its sole discretion.


6. CONDUCT: THE OFFICIAL RULES WILL BE POSTED AT THE SWEEPSTAKES SITE THROUGHOUT THE ENTRY PERIOD. BY ENTERING AND PARTICIPATING IN THIS SWEEPSTAKES, ENTRANTS (A) FULLY AND UNCONDITIONALLY AGREE TO BE BOUND BY THESE OFFICIAL RULES AND BY ALL DECISIONS OF THE SWEEPSTAKES PROVIDERS (WHICH DECISIONS SHALL BE FINAL AND BINDING IN ALL RESPECTS), INCLUDING WITHOUT LIMITATION DECISIONS REGARDING ELIGIBILITY, WINNERS AND THE INTERPRETATION OF TERMS USED IN THESE OFFICIAL RULES; AND (B) REPRESENTS AND WARRANTS THAT ALL INFORMATION PROVIDED BY ENTRANT IN CONNECTION WITH THE SWEEPSTAKES IS TRUE, ACCURATE AND COMPLETE. THE SWEEPSTAKES PROVIDERS RESERVE THE RIGHT, AT ANY TIME AND AT THEIR SOLE DISCRETION, TO DISQUALIFY AND/OR DEEM INELIGIBLE TO PARTICIPATE IN THIS SWEEPSTAKES OR ANY FUTURE SWEEPSTAKES OR OTHER PROMOTIONS OF THE SWEEPSTAKES PROVIDERS, ANY INDIVIDUAL IT SUSPECTS: TO BE TAMPERING WITH THE ENTRY PROCESS OR THE OPERATION OF THE SWEEPSTAKES OR THE SWEEPSTAKES SITE; TO BE ACTING IN VIOLATION OF THE OFFICIAL RULES OR THE SWEEPSTAKES SITE’S TERMS OF SERVICE, PRIVACY POLICY OR OTHER TERMS, CONDITIONS OR GUIDELINES; TO BE ACTING IN BAD FAITH OR IN A DISRUPTIVE MANNER, OR WITH THE INTENT TO ANNOY, ABUSE, THREATEN OR HARASS ANY OTHER PERSON; TO HAVE FAILED TO AGREE TO THESE OFFICIAL RULES; OR TO BE IN VIOLATION OF THESE OFFICIAL RULES. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY INTERNET SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF THESE OFFICIAL RULES AS WELL AS CRIMINAL AND CIVIL LAWS. SHOULD HOLLYWOOD BELIEVE OR BECOME AWARE THAT SUCH AN ATTEMPT HAS BEEN, IS BEING, OR WILL BE MADE, HOLLYWOOD RESERVES THE RIGHT TO SEEK REMEDIES AND D