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The Weeknd makes streaming video history as fans flock to see Starboy

The Weeknd has made history by capturing the most weekend streams for a new video.
The Hills singer’s new promo for Starboy hit the Internet on Thursday (22Sep16) and quickly became a must-see as fans flocked to check out the track’s video.
Between Thursday and Sunday (25Sep16), the video, which begins with The Weeknd killing his former persona, amassed over 17 million streams globally and 6.5 million streams in the United States alone, shattering the previous record in the process.
The official Starboy music video, directed by Grant Singer, premiered on Wednesday (28Sep16) on VEVO.
The Weeknd will perform the track live in public for the first time when he takes the stage at the Meadows Music & Arts Festival at Citi Field on Saturday evening (01Oct16), hours before he becomes the musical guest on the season premiere of U.S. comedy skit show Saturday Night Live.

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