This YSL Ad Was Banned…But Not For The Reason You’d Think

Yves Saint Laurent

Advertising standards officials in the U.K. have banned a commercial by French fashion company Yves Saint Laurent over its use of a model who appears to be “unhealthily underweight”.

The magazine advert, which shows a slender model lying on a carpeted floor, has been condemned as “irresponsible” by bosses at Britain’s Advertising Standards Authority (ASA), who have ruled it cannot be shown again.


The ruling comes after complaints about the picture sparked an investigation by ASA bosses, who concluded, “The ASA considered that the model’s pose and the particular lighting effect in the ad drew particular focus to the model’s chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin… We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible.”

The ruling has been applauded by activists at charities working to stamp out eating disorders.