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Box Office Analysis, Aug. 6: Bourne’s ‘Ultimatum’ Takes Charge

Matt Damon’s The Bourne Ultimatum, the third actioner based on novels by Robert Ludlum, took the No. 1 spot at the North American box office this weekend with a $70.2 million take–the biggest August opening of a film ever. 

Ultimatum also outperformed its predecessors The Bourne Identity, which opened with $27 million in 2002, and The Bourne Supremacy, which premiered with $52 million in 2004.

“People just love Matt Damon and (director) Paul Greengrass is a superstar,” Nikki Rocco, head of distribution for Universal Pictures, told The Associated Press Sunday. “Matt Damon is the new James Bond.”

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According to Universal, more than 90 percent of Bourne Ultimatum’s opening weekend audience had seen the two previous Bourne films.

Disney’s live-action movie Underdog premiered at No. 3 with $12 million, while Paramount’s Hot Rod opened in ninth place with $5 million. Lionsgate’s Bratz, a live-action comedy based on the popular line of dolls, rounded out the Top 10 with $4.3 million.

The Top 12 movies took in $166 million, up 36 percent from last year’s total of $122 million, but down 3.7 percent from last weekend’s total of $172.4 million.

The Top Three films at the box office this time last year: Sony’s Talladega Nights, which opened at No. 1 with $47 million in 3,803 theaters, averaging $12,370 per theater; Paramount’s Barnyard, which opened in second place with $15.8 million in 3,311 theaters, averaging $4,778 per theater; and Buena Vista’s Pirates of the Caribbean: Dead Man’s Chest, which dropped to third place in its fifth week with $15.8 million in 3,311 theaters, averaging $4,778 per theater.

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

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No. 1: The Bourne Supremacy (Universal, PG-13)

• Gross: $70.1 million

• Weeks opened: NEW!

• Theaters: 3,660

• Per-theater average: $19,175

No. 2: The Simpsons Movie (Fox, PG-13)

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• Gross: $25.6 million (-65%)

• Weeks opened: 2

• Theaters: 3,926 (+4)

• Per-theater average: $6,521

• Cume to date: $128.5 million

No. 3: Underdog (Walt Disney, PG)

• Gross: $12 million

• Weeks opened: NEW!

• Theaters: 3,013

• Per-theater average: $3,986

No. 4: I Now Pronounce You Chuck and Larry (Universal, PG-13)

• Gross: $10.5 million (-45%)

• Weeks opened: 3

• Theaters: 3,289 (-212)

• Per-theater average: $3,201

• Cume to date: $91.6 million

No. 5: Hairspray (New Line, PG)

• Gross: $15.5 million (-41%)

• Weeks opened: 3

• Theaters: 3,115 (-6)

• Per-theater average: $2,994

• Cume to date: $78.9 million

No. 6: Harry Potter and the Order of the Phoenix (Warner Bros., PG-13)

• Gross: $9.3 million (-48%)

• Weeks opened: 4

• Theaters: 3,125 (-880)

• Per-theater average: $2,971

• Cume to date: $260.7 million

No. 7: No Reservations (Warner Bros., PG)

• Gross: $6.5 million (-44%)

• Weeks opened: 2

• Theaters: 2,425 (unchanged)

• Per-theater average: $2,709

• Cume to date: $24.1 million

No. 8: Transformers (Paramount, PG-13)

• Gross: $5.9 million (-49%)

• Weeks opened: 5

• Theaters: 2,419 (-930)

• Per-theater average: $2,460

• Cume to date: $296.3 million

No. 9: Hot Rod (Paramount, PG-13)

• Gross: $5 million

• Weeks opened: NEW!

• Theaters: 2,607

• Per-theater average: $1,924

No. 10: Bratz (Lionsgate, PG)

• Gross: $4.3 million

• Weeks opened: NEW!

• Theaters: 1,509

• Per-theater average: $2,85

OTHER OPENINGS

El Cantante (Picturehouse, R)

• Gross: $3.2 million

• Weeks opened: NEW!

• Theaters: 542

• Per-theater average: $6,003 

Becoming Jane (Miramax, PG)

• Gross: $1 million

• Weeks opened: NEW!

• Theaters: 100

• Per-theater average: $10,000 

The Ten (Thinkfilm, R)

• Gross: $115,000

• Weeks opened: NEW!

• Theaters: 25

• Per-theater average: $4,600 

Blame It on Fidel (Koch Lorber, NR)

• Gross: $9,900

• Weeks opened: NEW!

• Theaters: 1

• Per-theater average: $9,600

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