Planet of the Apes proved to be the 400 pound box office gorilla insiders anticipated, opening to nearly $70 million.
20th Century Fox’s PG-13 sci-fi action adventure inspired by the studio’s 1968 classic of the same name landed in first place with an out of this world record setting ESTIMATED $69.55 million at 3,500 theaters ($19,871 per theater).
Apes‘ average per theater was the highest for any film playing in wide or limited release this weekend.
“This is as good as it gets,” Fox distribution president Bruce Snyder said Sunday morning. “It’s the best non-holiday weekend opening ever. Mummy Returns had that position at $68.139 million and we’re going to blow past that with $69.55 million. It’s the second best weekend (of any type) ever. Lost World: Jurassic Park‘s three day — they had a four day of $90 million — was $72.132 million. So we are the highest non-holiday and the second highest (for any weekend).”
An indication of the enormous expectations theater owners had for the film is that its theater count continued to rise right down to the wire. With a count of 3,494 theaters going into the weekend, Snyder said that as of Sunday morning, “It’s actually 3,499. Call me crazy — I’m calling it 3,500 now! They kept adding them. I swear, every time I saw (the total) it was like, here’s another one.”
Looking back, Snyder noted, “The original Apes from which the whole franchise sprang did $32.5 million (in its domestic theatrical run). I think we had that by noon yesterday!”
Asked why the new Apes has worked so well, Snyder replied “I think it’s the concept. We’re somewhat older audience-wise, so this isn’t just about being driven by kids. This is being driven by you and I and 35-year-olds. Sixty-two percent (of those on hand opening weekend) were over 25 years of age. So we’ve still got some young people to get, which is terrific. That really bodes well.”
Snyder did not have detailed exit poll data in hand yet early Sunday morning, but said, “I’ve just gotten it read to me over the phone and it played fabulously. It’s a people picture.”
Faced with the arrival of Apes, Universal and Amblin Entertainment’s PG-13 rated action adventure fantasy sequel Jurassic Park III took a predictably sharp drop second weekend drop, falling one peg to second place with a still larger than life ESTIMATED $22.49 million (-56 percent) at 3,439 theaters (+5 theaters; $6,540 per theater). Its cume is approximately $124.8 million, heading for $175-200 million in domestic theaters.
Revolution Studios and Columbia Pictures’ PG-13 rated romantic comedy America’s Sweethearts slid one slot to third place in its second week with a still attractive ESTIMATED $15.7 million (-48 percent) at 3,011 theaters (theater count unchanged; $5,214 per theater). Its cume is approximately $59.4 million.
“Listen, in today’s world down 48 percent is above average,” Sony Pictures Entertainment worldwide marketing & distribution president Jeff Blake said Sunday morning.
“We certainly would hope even better holds lay ahead. We have survived against two of the biggest openings in history (with Jurassic III and Apes) in the last two weeks. While Rush Hour 2 lays ahead, it’s pretty different (in terms of core audience) and we would hope for even better holds ahead. But off a $30 million opening and what’s been going on this summer (in terms of second weekend drops in the 50 percents), this is not bad at all. I think this still points us towards $100 million and that would be a very nice target to aim at.”
MGM’s PG-13 rated comedy hit Legally Blonde fell two rungs to fourth in its third week, still showing good legs with an ESTIMATED $9.0 million (-19 percent) at 2,725 theaters (+30 theaters; $3,304 per theater).
Blonde, which cost only $18 million to produce,has a cume of approximately $59.8 million and is on its way to a very profitable $75-80 million in domestic theaters.
Paramount’s R rated crime drama The Score dropped two notches to fifth place in its third week with an okay ESTIMATED $7.3 million (-32 percent) at 2,211 theaters (+51 theaters; $3,305 per theater). Its cume is approximately $49.4 million.
Cats & Dogs, the PG rated family appeal comedy from Warner Bros., Village Roadshow Pictures and NPV Entertainment, fell one peg to sixth place in its fourth week with a calm ESTIMATED $4.52 million (-34 percent) at 2,816 theaters (-224 theaters; $1,603 per theater). Its cume is approximately $81.5 million, heading for $100 million in domestic theaters.
20th Century Fox and Davis Entertainment’s PG rated comedy sequel Dr. Dolittle 2 rose one notch to seventh place in its sixth week, holding very well with an ESTIMATED $4.18 million (-13 percent) at 2,190 theaters (-244 theaters; $1,906 per theater). Its cume is approximately $100.8 million, heading for $110 million in domestic theaters.
Directed by Steve Carr and produced by John Davis, it stars Eddie Murphy.
“We have a second piece of good news,” Fox’s Bruce Snyder said Sunday morning after talking about the studio’s success with Apes. “Dr. Dolittle hit $100 million this weekend. It and Shrek were the only movies that were impervious to the [huge Apes] opening. We were only off 13 percent. I think we should scratch to $110 million.”
Universal’s PG-13 action drama The Fast and the Furious dipped two rungs to eighth place in its sixth week, still holding well with an ESTIMATED $3.78 million (-29 percent) at 2,415 theaters (-317 theaters; $1,565 per theater). Fast, which cost a modest $38 million, has a cume of approximately $132.2 million.
Dimension Films’ R rated horror film spoof sequel Scary Movie 2 fell two rungs to ninth place in its fourth week with a quiet ESTIMATED $2.6 million (-43 percent) at 2,179 theaters (-623 theaters; $1,193 per theater). Its cume is approximately $67.0 million, heading for $70 million in domestic theaters.
Rounding out the Top Ten was DreamWorks’ PG rated computer animated blockbuster Shrek, up one notch in its 11th week and still showing good legs with an ESTIMATED $1.7 million (-24 percent) at 1,439 theaters (-112 theaters; $1,209 per theater). Its cume is approximately $255.5 million on its way to $260 million or more.
This weekend also saw the arrival of USA Films’ R rated comedy Wet Hot American Summer with a hopeful ESTIMATED $0.021 million at 2 theaters ($10,397 per theater).
Buena Vista/Disney held very well attended sneak previews at 1,150 theaters this weekend of its G rated family appeal comedy The Princess Diaries.
Disney said Sunday morning that 45 percent of the theaters were sold out and the rest played to 80-90 percent of capacity. Those on hand covered the entire age spectrum and scored the film 91 percent in the Top Two Boxes (excellent and very good.)
Diaries opens wide this Friday (Aug. 3).
On the expansion front, this weekend saw Artisan’s R rated comedy Made widen in its third week with a still encouraging ESTIMATED $0.63 million at 195 theaters (+86 theaters; $6,005 per theater). Its cume is approximately $1.3 million.
Miramax’s R rated French comedy The Closet went wider in its fifth week with an okay ESTIMATED $0.37 million (+9 percent) at 98 theaters (+33 theaters; $3,775 per theater). Its cume is approximately $1.8 million.
Fox Searchlight’s R rated critically acclaimed British crime thriller Sexy Beast added a few theaters in its seventh week, still holding well with an ESTIMATED $0.34 million (-17 percent) at 193 theaters (+5 theaters; $1,780 per theater). Its cume is approximately $5.1 million.
Lions Gate Films’ PG-13 rated drama Songcatcher continued to widen in its seventh week with a soft ESTIMATED $0.18 million (-19 percent) at 104 theaters (+13 theaters; $1,750 per theater). Its cume is approximately $1.6 million.
MGM’s release of United Artists’ R rated youth appeal comedy Ghost World widened in its second week with a lively ESTIMATED $0.13 million (+29 percent) at 8 theaters (+3 theaters; $16,000 per theater) in Los Angeles, New York and Seattle. Its cume is approximately $0.3 million.
MGM said that this Friday (Aug. 3) Ghost will add 7 more markets and 14 theaters, bringing its total for the weekend to 22 theaters and 10 markets.
Fine Line Features’ R rated rock musical drama Hedwig and the Angry Inch added a few theaters in its second week with a still hopeful ESTIMATED $0.11 million (-30 percent) at 11 theaters (+2 theaters; $9,924 per theater). Its cume is approximately $0.4 million.
Directed by John Cameron Mitchell, who also wrote adapted his hit Off-Broadway play to the screen, Hedwig stars Mitchell in its title role.
Key films — those grossing more than $500,000 — took in approximately $148.47 million, up about 18.04 percent from the comparable weekend last year when key films grossed $125.78 million.
This weekend’s key film gross was up about 5.86 percent from last weekend this year when key films took in $140.24 million.
Last year, Universal’s opening week of Nutty Professor II: The Klumps was first with $42.52 million at 3,242 theaters ($13,115 per theater); and DreamWorks’ second week of What Lies Beneath was second with $22.86 million at 2,825 theaters ($8,093 per theater). The top two films one year ago grossed $65.4 million. This year, the top two films grossed an ESTIMATED $92.1 million.