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Box Office Analysis, June 11: ‘Ocean’s Thirteen’ Cleans Up

The Ocean’s Thirteen gang took the top spot at the North American box office this weekend with $37 million, pushing reigning champ Pirates of the Caribbean: At World’s End down to second with $21.3 million.

The third installment in the Ocean franchise, which saw the boys back in Vegas to take down a hotel mogul (Al Pacino), didn’t do as well as its predecessors. Ocean’s Eleven opened in 2001 with $38 million, while Ocean’s Twelve debuted in 2004 with $39 million.

“It’s really become an opening-weekend business, but with all the competition, in the long haul, they just don’t have the legs that their predecessors did,” Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. “Studios really have to rely on those worldwide grosses to make up the difference in the long run.”

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As for the other newcomers, Surf’s Up, a mockumentary about surfing penguins, opened in fourth place with $18 million. It earned good reviews, but audiences may have grown tired of penguin movies, especially after the success of Happy Feet which grossed nearly $200 million domestically and won the Academy Award for best animated feature.

Also wearing thin is the gory horror movie genre. The sequel Hostel: Part II, about rich people who pay to kill victims in grisly ways, debuted only in sixth place with $8.7 million–less than half the $19.6 million debut of last year’s Hostel.

The Top 12 movies took in $133.5 million, down 9.17 percent from last year’s total of $147 million but up 3.56 percent from last weekend’s total of $128.9 million. The Top Three films at the box office this time last year were: Buena Vista’s Cars, which opened at No. 1 with $60.1 million in 3,985 theaters, averaging $15,086 per theater; Universal’s The Break Up, which dropped to second place in its second week of release with $20.3 million in 3,075 theaters, averaging $6,610 per theater; and 20th Century Fox’s X-Men: The Last Stand, which stayed in third place in its third week with $16 million in 3,680 theaters, averaging $4,369 per theater. (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Ocean’s Thirteen (Warner Bros., PG-13)

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• Gross: $37 million

• Weeks opened: NEW!

• Theaters: 3,565

• Per-theater average: $10,401

No. 2: Pirates of the Caribbean: At World’s End (Buena Vista, PG-13)

• Gross: $21.3 million (-52%)

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• Weeks opened: 3

• Theaters: 4,002 (-360)

• Per-theater average: $5,326

• Cume to date: $253.6 million

No. 3: Knocked Up (Universal, R)

• Gross: $20 million (-35%)

• Weeks opened: 2

• Theaters: 2,876

• Per-theater average: $6,960

• Cume to date: $66.2 million

No. 4: Surf’s Up (Sony, PG)

• Gross: $18 million

• Weeks opened: NEW!

• Theaters: 3,528

• Per-theater average: $5,102

No. 5: Shrek the Third (DreamWorks, PG)

• Gross: $15.7 million (-44%)

• Weeks opened: 4

• Theaters: 3,925 (-184)

• Per-theater average: $4,013

• Cume to date: $281.8 million

No. 6: Hostel: Part II (Lionsgate, R)

• Gross: $8.7 million

• Weeks opened: NEW!

• Theaters: 2,350

• Per-theater average: $3,723

No. 7: Mr. Brooks (MGM, R)

• Gross: $5 million (-50%)

• Weeks opened: 2

• Theaters: 2,453 (unchanged)

• Per-theater average: $2,038

• Cume to date: $18.6 million

No. 8: Spider-Man 3 (Sony, PG-13)

• Gross: $4.4 million (-42%)

• Weeks opened: 6

• Theaters: 2,570 (-832)

• Per-theater average: $1,712

• Cume to date: $325.6 million

No. 9: Waitress (Fox Searchlight, PG-13)

• Gross: $1.6 million (-18%)

• Weeks opened: 6

• Theaters: 708 (+103)

• Per-theater average: $2,331

• Cume to date: $12 million

No. 10: Disturbia (Paramount, PG-13)

• Gross: $550,000 (-51%)

• Weeks opened: 9

• Theaters: 568 (-467)

• Per-theater average: $968

• Cume to date: $77.7 million

OTHER OPENINGS

La Vie En Rose (Picturehouse, PG-13)

• Gross: $171,786

• Weeks opened: NEW!

• Theaters: 8

• Per-theater average: $21,473

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