Supermodel Turned Designer Alessandra Ambrosio

The former Victoria’s Secret Angel and supermodel Alessandra Ambrosio is joining the illustrious (and sometimes dubious) ranks of model-turned-designers with her new collection for the boho chic clothing label Planet Blue. The question is, will it fit the rest of us mere mortals?

The collection “Alé by Alessandra,” set to launch on March 17, fits in perfectly with the breezy beach vibe that Planet Blue so actively cultivates. The campaign shot in the California desert sets the tone for this Mexicali collection, filled with sun-bleached tunics, loose tees, embroidered dresses and a few ab-revealing outfits that require some serious gym time.

After being in the business for 15 years, the 32-year-old Brazilian model was smart to translate her beachy-chic by way of Brazil aesthetic. The line will further expand to include accessories, footwear, eyewear, swimwear, handbags, and plenty of floppy sun hats that don every famous head in Hollywood.

With striking similarities to Free People, the collection channels the same 70s gypset style but features a variety of luxe fabrics and intricate detailing, in prices that will range from $60 to $260. We foresee plenty of fashion-savvy Angelos and those packing for spring break snapping up this collection tout suite.


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