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Ice Cube Challenges Race Issues on New Reality Show

Rapper/actor Ice Cube is testing racial stereotypes in a new reality TV show in which whites go black and blacks go white.

On upcoming provocative show Black White, an African-American family swaps places with an all-white family–and both groups trade color using pioneering make-up techniques.

Ice Cube is the executive producer of the new show, which debuts next week, and is convinced the program will be a big hit.

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He says, “Once I knew the make-up would work, I knew the show could not miss–it shows us there is a difference, there is a divide.”

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