Thursday night’s MTV Video Music Awards drew an audience of some 10 million people — the second-best result in the 18-year history of the awards show, according to Nielsen Research. The program, which was dominated by awards for ‘N Sync and included a surprise appearance by Michael Jackson, also wrested a sizable audience away from the major broadcast networks, according to Nielsen, which noted that the 3 1/2-hour telecast even outdrew the networks in the 12-34-year-old demo. MTV also reported Friday that 5 million votes in the awards categories were cast on its website — more than twice the number of last year.
- Advertisement -
