NEW YORK, NY, June 12, 2000 -- How do you sell a really big summer movie if all the good guys, including your major stars, die at the end? (At least Kate Winslet's Rose Dewitt Bukater, if not poor Leo, survived the "Titanic" !) When the film is Warner Bros.' "The Perfect Storm," which opens later this month, stars George Clooney and Mark Wahlberg have to take a back seat to the movie's real star – the storm itself.At least that's how Warner Bros.' marketing campaign has lined up its ducks. In th
Moviegoers celebrated "Mummy's" Day this weekend with a record setting $70 million opening.
Universal's PG-13 rated adventure sequel "The Mummy Returns" kicked off Hollywood's pre-summer season with a staggering ESTIMATED $70.11 million at 3,104 theaters ($20,615 per theater). "Mummy" accounted for about 65% of the weekend's total key films gross of $107.5 million.
"Mummy" is well on its way to what looks like it could be a $200 million gross in domestic theaters. That would be about $45 mi