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HOLLYWOOD, Sept. 4, 2000 -- Shake your pom-poms, shake your pom-poms. The Kirsten Dunst starrer "Bring It On" easily led the box office over the long holiday weekend for the second consecutive week, taking in $15.8 million, according to estimates by Exhibitor Relations Inc. The weekend's two "high-profile" openers couldn't muster much mullah. "Highlander: Endgame," the fourth in the cult favorite series, failed to make the Top Five, bowing in at No. 6 with $6.6 million. The Amanda Peet starrer

SANTA MONICA, Calif., September 10, 2000 -- Moviegoers' eyes were on "The Watcher" as Hollywood's fall season got off to an unexciting start. Box office levels across the board were considerably less than insiders had anticipated going into the weekend. With many studio executives out of town attending the Toronto Film Festival, few insights were offered as to what went wrong. Overall, key films were estimated to have grossed about 22 percent less than this time last year. With televised coverag

SANTA MONICA, Calif., August 31, 2000 -- It's cheerleaders vs. immortals this weekend, and insiders are betting the beauties will beat the beasts. Universal's "Bring It On" could wind up topping the chart with a relatively modest four-day gross of $12-14 million. Last Labor Day weekend saw Buena Vista/Touchstone's blockbuster "The Sixth Sense" in first place with a hefty $29.3 million. Typically, Hollywood doesn't expect the box office to sizzle over the four-day Labor Day weekend. The holiday m

SANTA MONICA, Calif., September 17, 2000 -- There was lots of Olympic Gold but very little box office gold this weekend. Insiders had anticipated low grosses and a close race for first place, and that's exactly what they got. With ticket sales down over 33 percent from this time last year, it took only $5.7 million for Universal's "The Watcher" to nail down the top spot. Key films in the marketplace - those grossing $500,000 or more for the weekend - did approximately $47.58 million. Distributio

SANTA MONICA, Calif., September 24, 2000 -- Horror was the word this weekend, both on screen and off as Hollywood suffered yet another under-performing weekend. Columbia's R-rated horror sequel "Urban Legends: Final Cut" from Phoenix Pictures took the biggest slice of box office pie, placing first with an energetic estimated $8.8 million at 2,539 theaters ($3,466 per theater). Insiders had anticipated a double-digit launch by "Urban." It was the third consecutive weekend in which the film placin

HOLLYWOOD, Sept. 10, 2000 - Sometimes it gets so hot during the summer, there's nothing left to do but plunk down $8.50 to sit in an air-conditioned room with lights flickering on a wall. How else to explain the No. 1 film, "The Watcher," which opened on more screens than any other film this weekend (over 2,700) and posted $9.1 million at the box office. That's a rare feat, since it usually takes at least $10 mil to crack the top spot, but the weekend's other new fare ("Nurse Betty," "The Way o