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Taylor Swift: The Eras Tour Hits Different in Theaters — See Why

On October 11, 2023, in Los Angeles, California, Taylor Swift’s concert film, Taylor Swift: The Eras Tour debuted before appreciative audiences to the tune of an astounding $96 million at the domestic box office. It has become the highest-grossing concert film for an opening weekend, as reported by AMC. This success comes hot on the heels of the A24 re-release of the iconic 80s Talking Heads concert classic, Stop Making Sense, and before the highly-anticipated release of Beyoncé’s equally impactful film, Renaissance: A Film By Beyoncé, scheduled for later this year.

In addition to its domestic success, the Eras Tour film also generated around $32 million in international sales and reached the top spot in various countries. Looking ahead, there are plans to expand its reach to markets including Singapore, Taiwan, Hong Kong, Malaysia, South Korea, and Brazil on November 3rd.

So how did this groundbreaking concert film come to fruition, and what was the creative process behind its development? In this article, we will delve into Taylor Swift’s remarkable achievement and explore its profound impact on fans and the film industry as a whole.

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Background on Taylor Swift’s Eras Tour

Taylor Swift performing with backup dancers on stage at the Eras Tour // CREDIT: TAS Rights Management/Variance Films

First and foremost, let’s get acquainted with Swift’s Eras Tour. With this being her sixth concert tour, it takes audiences on a mesmerizing journey through all ten of her musical “eras.” Each era is accompanied by one of her ten albums, spanning her self-titled debut in 2006 to her latest release, Midnights, which came out in late 2022.

For a closer look at the tour itself, check out our recent Eras Tour deep dive.

How the Taylor Swift: The Eras Tour film came to be

The Eras Tour film emerged as a means to bridge the gap for fans who were unable to secure tickets — be it due to their steep costs or the Ticketmaster controversy. This cinematic experience offers a chance to connect with Taylor and fellow fans, and even sing and dance alongside them. Swift herself encourages viewers to treat the film as if they’re attending her concert, “eras attire, friendship bracelets, singing, and dancing encouraged,” the pop star wrote on Instagram upon announcing the film.

Transforming a live concert into a mesmerizing cinematic experience

To achieve the visually stunning film experience, it took three days of shooting at SoFi Stadium in Los Angeles. Filming across multiple days allowed them to capture the best moments from different performances and blend them seamlessly. According to the New York Times, the production employed an impressive team of over 40 camera operators, utilizing drones, GoPros, and Spidercams to ensure viewers always had the best seat in the house. To capture pristine audio, more than 100 microphones were strategically placed to separate vocals, instruments, and crowd noise on distinct tracks. This meticulous approach prevented any audial interference and maintained the highest quality sound.

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Taylor Swift: The Eras Tour could change how distribution and ticketing for future films are handled

In a groundbreaking move, AMC Theatres has taken on the dual role of distributor and exhibitor for The Eras Tour. This unprecedented arrangement has caught the attention of the film industry. Screened at least four times a day from Thursday through Sunday each week, the distribution model sets a new standard. Notably, Taylor Swift herself, known for her love of easter eggs, cleverly set the pricing for standard screenings at $19.89 for adults and $13.13 for children, directly referencing her upcoming re-recorded album “1989 (Taylor’s Version)” and her lucky number, 13. 

Bucking tradition, Swift and her parents directly negotiated the deal with AMC CEO Adam Aron and Cinemark after “disappointing” talks with major film studios, as reported by Puck journalist Matthew Belloni. This unconventional agreement includes a fixed pricing model and the exclusion of theater loyalty programs, marking a significant departure from industry norms. With 43 percent of box-office earnings going directly to theaters and the remaining 57 percent divided between Swift and AMC’s distribution arm, the distribution arrangement is poised to spark ripple effects in the film industry, reshaping the landscape for future films to come.

Call it what you want, the Eras Tour film is yet another success for Taylor Swift

Taylor Swift performing on-stage at the Eras Tour // CREDIT: TAS Rights Management/Variance Films

Taylor Swift: The Eras Tour is yet another in a run of impressive achievements for a beloved and accomplished artist. This box office smash has not only broken records and entertained fans all over the world, but its unprecedented deal with AMC in terms of both distribution and exhibition has also impacted the entire film industry. By placing her own unique stamp on the process of how films are released and experienced by viewers, Taylor Swift has solidified her place as an innovator and trailblazer in the entertainment industry.

See Taylor Swift: The Eras Tour in style and grab your tickets at Hollywood.com today!


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