Old ‘Hard Copy’ Segment Is Actually a ‘Dragon Tattoo’ Viral Vid

Not to be outdone by The Dark Knight Rises, The Girl With the Dragon Tattoo continued its viral marketing efforts as well today with the discovery of a clip purporting to be from an old episode of the ’80s TV news show Hard Copy. The video, which investigates the mystery at the heart of David Fincher‘s much-anticipated thriller, comes on the heals of a brilliantly executed scheme from earlier in the week in which a “critic” named “David Denby” published an “unauthorized” (and suspiciously positive) advance review of the film, generating all sorts of ersatz controversy. Bravo, Sony marketing wizards!

Check out the mildly NSFW clip:

Source: Slashfilm

The Girl With the Dragon Tattoo stars Rooney Mara, Daniel Craig, and Christopher Plummer. It opens December 21, 2011.

Click below for more Rooney Mara photos: