Not to be outdone by The Dark Knight Rises, The Girl With the Dragon Tattoo continued its viral marketing efforts as well today with the discovery of a clip purporting to be from an old episode of the ’80s TV news show Hard Copy. The video, which investigates the mystery at the heart of David Fincher‘s much-anticipated thriller, comes on the heals of a brilliantly executed scheme from earlier in the week in which a “critic” named “David Denby” published an “unauthorized” (and suspiciously positive) advance review of the film, generating all sorts of ersatz controversy. Bravo, Sony marketing wizards!
Check out the mildly NSFW clip:
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