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Box Office Analysis, March 6: ‘Madea’ Wins Again

Everyone’s still partyin’ over at Madea’s house. Tyler Perry’s Madea’s Family Reunion stayed atop the North American box office for a second week in a row with, taking in a cool $13 million.

Madea’s Family edged out the cop thriller 16 Blocks, starring Bruce Willis and Mos Def, which debuted at No. 2 with a tame $11.7 million.

This weekend’s other new wide releases had mediocre showings. The sci-fi flick Ultraviolet, starring Milla Jovovich, opened in fourth place with a pale $9 million, while the tween mermaid tale Aquamarine came in fifth with a watered down $7.5 million. The star-studded comedy/concert film Dave Chappelle’s Block Party debuted in seventh place with not so funny $6.5 million.

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Overall, it was a lackluster weekend performance for Hollywood, where attention was focused on Sunday’s Academy Awards.

“Not every weekend can be a blockbuster. This weekend definitely was not,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press.

The Top 12 films grossed an estimated $83.7 million, down 23.23 percent from last year’s draw of $109.1 million and down 16.50 percent from last weekend’s total of $100.3 million.

The Top Three films at the box office this time last year were: Buena Vista’s PG-rated The Pacifier, which opened at No. 1 with $30.5 million in 3,131 theaters, averaging $9,758 per theaters; MGM’s Be Cool, which debuted in second place with $23.4 million in 2,805 theaters, averaging $8,360 per theater; Sony’s PG-13 Hitch, which fell to third in its fourth week of release with $12.1 million in 3,438 theaters, averaging $3,525 per theater. (Click here to read last year’s box office report)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

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No. 1: Tyler Perry’s Madea’s Family Reunion (Lionsgate, PG-13)

• Gross: $13 million (-57%)

• Weeks opened: 2

• Theaters: 2,194

• Per-theater average: $5,925

• Cume to date: $48 million

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No. 2: 16 Blocks (Warner Bros., PG-13)

• Gross: $11.6 million

• Weeks opened: NEW!

• Theaters: 2,706

• Per-theater average: $4,307

No. 3: Eight Below (Buena Vista, PG)

• Gross: $10.2 million (-35%)

• Weeks opened: 3

• Theaters: 3,122 (+6)

• Per-theater average: $3,289

• Cume to date: $58.7 million

No. 4: Ultraviolet (Sony/Screen Gems, PG-13)

• Gross: $9 million

• Weeks opened: NEW!

• Theaters: 2,558

• Per-theater average: $3,518

No. 5: Aquamarine (20th Century Fox, PG)

• Gross: $7.5 million

• Weeks opened: NEW!

• Theaters: 2,512

• Per-theater average: $2,512

No. 6: The Pink Panther (Columbia/MGM, PG)

• Gross: $7 million (-37%)

• Weeks opened: 4

• Theaters: 3,024 (-289)

• Per-theater average: $2,315

• Cume to date: $69.7 million

No. 7: Dave Chappelle’s Block Party (Focus Features/Rogue, R)

• Gross: $6.5 million

• Weeks opened: NEW!

• Theaters: 1,200

• Per-theater average: $5,430

No. 8: Date Movie (20th Century Fox, PG)

• Gross: $5.1 million (-44%)

• Weeks opened: 3

• Theaters: 2,603 (+2)

• Per-theater average: $1,969

• Cume to date: $40.7 million

No. 9: Curious George (Universal, G)

• Gross: $4.4 million (-39%)

• Weeks opened: 4

• Theaters: 2,590 (-19)

• Per-theater average: $1,699

• Cume to date: $49.2 million

No. 10: Firewall (Warner Bros., PG-13)

• Gross: $3.6 million (-46%)

• Weeks opened: 4

• Theaters: 2,212 (-528)

• Per-theater average: $1,630

• Cume to date: $42.5 million

OTHER OPENINGS

Joyeux Noel (Sony Pictures Classics, R)

• Gross: $50,133

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $8,356

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