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Ashley Graham embraces stretch marks as part of Swimsuits For All campaign

New mom Ashley Graham is showing off her stretch marks as part of a new campaign to promote her Swimsuits For All collection.

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The star gave birth to son Isaac, her first child with husband Justin Ervin, last year 2019 and proudly displayed her figure in a series of bikini shots showcasing the new items in her size-inclusive bathing suit line. And in an effort to promote a healthy body image for women, the model refused to use photo retouching.

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“A lot of women I speak to have image issues, body issues around confidence,” she told People. “I want them to understand that we all have things that society has told us to cover up and why do we need to do that? So here I am with mine out and about and proud.”

The 32-year-old shared that she has worked hard to readjust her mindset and accept the ways her figure has changed.

“I’ve got more weight on me. I’ve stretch marks, and in the beginning I really had to have a lot of conversations with myself and tell myself, ‘Okay, new body, new mindset,'” she added. “But after this photo shoot, I felt so empowered because I was like, ‘Yes. I look good. I feel good. This is my new mom bod’.”

The TV personality also made an effort to ensure the looks were comfortable for new moms like herself.

“The thing about working with Swimsuits For All is that I’ve always been able to design swimsuits that I want to wear and swimsuits that I’m really comfortable in,” she noted. “Now with a new postpartum body, I thought that things were going to feel different, and that they were going to look different, and they do, but it’s a new found joy in that.”

Graham previously shared shots of her stretch marks in February (2020) in a nude Instagram selfie, including the caption: “same me. few new stories.”

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The Swimsuits For All collection is now available.

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