Miley Cyrus was ‘proud’ to announce that MAC Cosmetics has pledged $10 million towards local organizations in the global fight against coronavirus, on Thursday (March 2, 2020).
The We Can’t Stop star, who was a former Viva Glam spokesperson for the brand, confirmed the company’s new initiative to help support people affected by the current health crisis in a statement.
Bosses at MAC will support organizations and programs providing essential needs and services by dedicating $10 million towards 250 local organizations worldwide that are on the front lines helping people at higher risk during the COVID-19 pandemic.
“I am so proud to have been chosen to announce MAC Cosmetics efforts, because MAC Viva Glam has a special place in my heart,” Miley said. “I was Viva Glam ambassador in 2015 and had the opportunity of volunteering at LGBTQ LA which is one of the mac viva glam grantees that will be getting this funding.”
She continued: “The VIVA GLAM efforts are only made possible by the continuous support of the MAC community and those who purchase a VIVA GLAM lipstick of which 100 per cent of the proceeds goes towards these local organizations.
“To get involved you can purchase any current shade of the current lipstick or send a virtual kiss to those on the front line via twitter or Instagram with hashtag #vivaglam.”
Organizations including Japanese technology giant Sony have also announced massive donations to coronavirus relief efforts, with celebrities including Ciara and Russell Wilson, Leonardo DiCaprio, Oprah Winfrey, Angelina Jolie, Ryan Reynolds, and Arnold Schwarzenegger handing out millions to help provide meals for those in need and medical supplies for doctors and nurses on the front lines.