The actress and her Jonas Brothers star beau put their London vacation on pause to announce their latest philanthropic endeavor via Instagram, admitting they’re “honored to be part of the ‘Feed’ holiday campaign this year”.
Masterminded by the couple’s pal Lauren Bush, Feed aims to “raise awareness and money for hunger and food insecurity,” according to the star.
“With every purchase, Feed helps provide school meals to kids in need around the world,” she wrote, adding that the brand’s goal this year is to “provide at least 300,000 school meals through this holiday campaign.”
The Baywatch star, who, along with Nick, posed with a branded Feed tote bag, then urged her followers to make their “gifts count this holiday season” by purchasing items from Feed that will “help them reach their goal”.
Priyanka also showcased a selection of the “bags, jewelry, skincare products, artisan wares etc.” on offer in a link on her Instagram Stories, with the edit curated by herself and the Sucker singer.