Liam Payne and Luke Evans among stars to front Christmas jumper campaign


Liam Payne, Luke Evans and Kate Moss are among the stars fronting the 2018 Save The Children’s Christmas jumper campaign.

Britain’s annual Christmas Jumper Day falls on 14 December, with the public encouraged to don a festive top in order to raise money for the children’s charity.

It marks the seventh time the event has taken place, and keeping up the tradition of making it a showbiz affair, a host of A-listers have been tapped to promote the initiative.

Models David Gandy, Daisy Lowe and Erin O’Connor, Olympian Sir Mo Farah, actors Annabelle Wallis, Eddie Marsan and Eiza Gonzalez, and rapper and Game of Thrones star Raleigh Ritchie are also a part of this year’s campaign.

Shot by Greg Williams, the stars pose in a variety of Christmas jumpers designed by Selfish Mother, which are available to buy now. The brand also created the 2017 offerings.

This year’s designs come in black or red versions of the sweaters, and feature either the word Peace, Hope, Love or Joy written on the front in block gold lettering. All come with a $72 price tag, with 50 per cent of proceeds donated to help children in the world’s toughest countries. Sharing Greg’s photography on his own Instagram page, The Hobbit star Luke wrote: “When I visited slum communities in India, I was truly shocked by the extreme levels of poverty that children are forced to live in. It was there that I witnessed first-hand the difference @SaveChildrenUK is making to children’s lives by helping give them better access to education. Please join me in supporting @SaveChildrenUK by wearing the @SelfishMother LOVE sweatshirt on Friday 14th December #ChristmasJumperDay.”
Peaky Blinders actress Annabelle also shared a message.

“You can make the world better with a sweater this Christmas! Get the PEACE or the JOY sweatshirt (or both! Like me!) or one of the other @SelfishMother sweaters from the @TheFMLYstore,” she wrote.