Zendaya has teamed up with online retailer Boohoo on a curated 50-piece range of “chic, fashion-forward clothes”.
The Greatest Showman actress has chosen her favorite items from the British-based website’s spring collection for The Zendaya Edit, which will launch on 21 March (18).
“I know my fans, and I know what’s important to them,” Zendaya told WWD of the partnership. “They are chic, fashion-forward and love clothes, but like most people, wanna be able to ball on a budget. So I felt this was a perfect fit, to help them choose some easy pieces that aren’t just ‘trendy’ but also attainable.”
Items include cropped tops, slogan T-shirts and figure-hugging dresses, as well as denim options and more ath-leisure based pieces. Prices will range from $11 for a white crop top to $76 for a cardigan.
Zendaya also stars in the campaign images for the collection, with the photos taken by Zoey Grossman at a private location in Los Angeles. One image from the shoot, which was styled by Zendaya’s frequent collaborator Law Roach, sees the actress and singer sporting a striped jacket and matching shorts, paired with a white T-shirt, as she perches on a kitchen breakfast bar, with her curly hair and rose-tinted sunglasses perfectly finishing the look.
Boohoo also plans to celebrate the launch of the collection with a ’90s themed party in Los Angeles in the coming weeks.
Of the new collaboration – Boohoo’s fifth designer team up – the e-tailer’s senior communications manager Katie Curran said: “Zendaya is everything the Boohoo girl is, and we can’t wait to have her on board with us for Spring.
“Zendaya is an amazing role model for our customers and her successful career and her impeccable style are just two of the reasons why this is the perfect partnership for Boohoo. Zendaya was a pleasure to work with. We are sad to see the process draw to a close, but we can’t wait to release the collection on site now and celebrate the launch.”
Boohoo has previously worked with Charli XCX, Tyga, Vanessa Hudgens’ little sister Stella Hudgens and Jordyn Woods on designer collaborations.
