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Coens Promote Air Freshner?

Joel and Ethan Coen are trying their hand at advertising these days in hopes of helping the Reality Coalition. The writer/director/producer team launched their first commercial  promoting a fake Clean Coal Air Freshner and aiming to debunk the myth of clean coal.

The brothers, responsible for No Country for Old Men and Burn After Reading, plan to release an entire series of ads according to the New York Times. In addition, they are working on A Serious Man, due in theaters this fall.

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