The music video for Till The World Ends (the Ke$ha-written song off of Britney Spears‘ new album, Femme Fatal) is out! It features themes from all of the artists that have been making music while Britney was driving with her babies in the front seat with her and using umbrellas incorrectly, like the leotards of Lady Gaga and the underground terrains and arenas that we saw in Nelly Furtado’s Maneater. This video (below) is rumored to be the director’s cut, as numerous websites reported that two versions were shot: one where the storyline revolves around the apocalypse, while the other one was to be the “unabridged version of Britney’s dance moves.”
But in terms of what we have, it’s not bad. One of the things we can’t criticize it for is the lack of physicality (New York Magazine has made fantastic observations that 1) Britney bobs around and throws her head back to convey energy, and 2) her back-up dancers’ jobs are to basically keep her upright) because apparently we’re going to get that from the other video. It’s also become clear that she’s quite a fan of doing that thing where you thrust your upper body forward and then ratchet it back, the way you when you’re gagging…just faster and while smiling. So for what we have, Till The World Ends Part A is viewable. I’m not one to commend its basic theme of the world crumbling while people are scrambling to go down manholes so they can survive the destruction while enjoying an underground dance party with studded leather jackets. But it seems like if the inclinations to think and understand are suspended, it’s fine.