Easy, breezy, beautiful — and not just for girls anymore. CoverGirl has announced their very first male brand ambassador. 17-year-old James Charles, a makeup artist and beauty vlogger with fabulous eyebrows, is the new face of the cosmetics brand.
Charles is widely popular on the Internet, boasting almost half a million followers on Instagram, but it’s still rare for a male makeup artist to see any sort of mainstream success.
Charles announced his position as the first ever CoverBoy on Instagram.
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.
Earlier he posted this shot with Katy Perry, who is now technically his co-worker.
According to the brand, CoverGirls “are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful.” There’s no one better to represent that idea than a CoverBoy!
Later this month, Charles will debut CoverGirl’s new mascara “CoverGirl So Lashy! by BlastPRO Mascara” that’s designed to work on all lash types. We can’t wait to see how gorgeous his lashes look.