Procol Harum star Gary Brooker has thanked Ricola Swiss Herbal Sweets in the liner notes of his band’s new album in the hope of landing an endorsement deal.
The A Whiter Shade of Pale singer’s Swiss wife turned him onto the lozenges years ago and now he never goes onstage to perform without a supply. He’s so fond of the sweets he has thanked the company behind them on his new release, Novum.
“You do not want to get a dry throat and I find that these original Ricola herbal sweets with no sugar… I’ve always got one going,” he tells WENN. “People get sponsored by Yamaha or Gibson guitars… I need to be sponsored by Ricola… I never go onstage without a Ricola.
“I’ve been sucking them since they used to have sugar in them and my dentist used to ask, ‘Do you eat sweets?'”
Procol Harum frontman wants sweet deal with Ricola
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