Emily Ratajkowski has added lingerie and bodywear to her Inamorata clothing brand.
The actress/model launched her company with three bikinis and three one-piece swimsuits in late 2017 and has since expanded the collection with new designs each season.
Now, Emily has announced the arrival of two new ranges for her label, with her latest items including lacy lingerie, cotton underwear, and a bodysuit with removable straps.
“A little over a year of @inamoratawoman and I’m so thrilled to finally share what I’ve been working on for you guys,” she captioned a snap of herself posing in a two-piece underwear set on her Instagram page on Wednesday (06Feb19). “Introducing BODY, a category that is so much more than lingerie. I hope you guys love it as much as I do.”
The accompanying campaign features Emily posing in the garments while shopping in a convenience store. Of the unconventional setting for a lingerie shoot, the Welcome Home star explained that she wanted to convey the idea that her creations could be worn at home or while running errands.
“I was trying to evoke the feeling of a confident girl who wears her bathing suit all day and how that attitude would translate when you’re not at the beach. I asked myself: ‘How exactly does that feeling fit into our lives?'” the 27-year-old told Vogue.com. “Ultimately it is about underwear that you have on around the house and then wear out to get coffee.”
