Madonna’s daughter Lourdes fronts new Converse x MadeMe campaign

Madonna’s eldest daughter Lourdes Leon landed her new gig fronting the Converse x MadeMe streetwear campaign simply by asking for the job.
The 21-year-old previously modelled for female-focused brand MadeMe last year (17), and as she worked on a separate project with company founder and creative director Erin Magee, she fell in love with the style concept of the Converse apparel and footwear collaboration.
“She (Lourdes) was in my office, because we were working on something for MadeMe, and she saw the Converse drawings on the wall and said, ‘Erin, what is this for? I love these new tracksuits. I love these shoes. Can I shoot this?'” Erin tells Vogue.co.uk. “I was like, ‘Funny, because I was going to ask you.'”
Lourdes was photographed for the new ads by Mayan Toledano, and the promotional images have quickly drawn attention – partly because the aspiring singer/songwriter has no qualms about showing off her natural underarm hair.
After one picture of Lourdes dressed in a black and white crop top and yellow shorts, posing with her arms above her head, was posted on MadeMe’s Instagram account on Monday (21May18), a number of fans heaped praise on the youngster for refusing to conform to society’s beauty rules.
“Braveness is genetic,” one follower wrote, referencing the fact that Lourdes is the daughter of outspoken pop idol Madonna.
“I’ve had the same armpits (sic) hair for 3 months and feel great about it. Thanks for sharing,” added another, while a fellow fan posted, “I love this. Thank you for showing how beautiful women are with their body hair. Well done. Lola (Lourdes) is gorgeous and hot and strong. Well done.”
However, not everyone was receptive of the hairy look, with some trolls branding the trend “disgusting” and “gross”.
Hitting back at the haters, another follower raged, “I am sick of people body shaming something that is a part of nature & WOMEN’S biology. Lourdes, you are brave and inspirational. I wish more girls our age were like you – willing to break the rules that other people (who we’ve never even met) have made for us”.
Lourdes, whose father is former personal trainer Carlos Leon, has yet to address the body hair backlash.
The new Converse x MadeMe collection launches on Thursday (24May18).