Robbie Williams invests in British performing arts academy

Robbie Williams hopes to “motivate the next generation” of pop stars by investing in a stage school in Liverpool, England.
The former Take That singer has purchased a 20 per cent stake in performing arts academy LMA, and confirmed the news at a press conference in London on Thursday (13Jun19).
Robbie mentored the academy’s LMA Choir during his time as a judge on TV’s The X Factor, after picking them to join the live shows during the singing competition’s 2018 run.
The Let Me Entertain You hitmaker said he had been inspired by the choir members’ “passion” because they represented “what I was and what I am.”
“We’re sort of ‘jazz hands’ people,” he added, referencing the famous hand-shaking action used by many performers. “It’s difficult to be jazz hands people in northern England.”
Robbie is keen to help the academy expand globally, alongside its founders, brothers Richard and Simon Wallace.
He will start by launching a London campus, scheduled to open in 2020.
The LMA Choir will join Robbie onstage when he performs at the British Summer Time festival in London’s Hyde Park in July (19).