Kaya Scodelario is Cartier’s new gem

Maze Runner star Kaya Scodelario has been unveiled as Cartier’s new golden girl.
The actress will be the face of the brand’s new Clash de Cartier jewellery line, and she’ll appear in new ads for the collection, which will be exclusively available at Cartier’s revamped boutique on Place Vendome in Paris next week (10-14Apr19).
Kaya, who also appeared opposite Johnny Depp in Pirates of the Caribbean: Dead Men Tell No Tales, will star as both an elegant socialite and a leather-clad tomboy in the new campaign.
Arnaud Carrez, the international marketing and communications director at Cartier, is hoping Kara becomes a staple for the brand, joining other non-model celebrities like Sofia Coppola and Jake Gyllenhaal.
“She’s a young talented actress and she has a lot of assertiveness, a lot of interesting character, so we felt she resonates very much with the ‘Clash’ spirit,” he told WWD. “She’s half-Brazilian, half-British, and Cartier being very international, we like this idea of collaborating with multicultural talent.”
Scodelario’s campaign, directed by Gordon von Steiner, will be released online and in cinemas around the globe on 10 April.
The actress is expected to attend a gala dinner in Paris, marking the global launch of the line – the first major jewellery roll-out from Cartier since Cyrille Vigneron took over as chief executive officer in 2016.
There will also be campaign launches in London, Tokyo and Shanghai, according to Carrez.
Meanwhile, Scodelario will next be seen in Netflix ice skating drama Spinning Out.
She has replaced Emma Roberts as an ambitious solo skater who is forced to team up with a bad boy when an injury ends her ice dance dreams.