The Big Love star has created the Ginnifer shoe, a pair of five-inch (12.7-centimetre) pumps in bright orange leather, to be sold on the Milk and Honey shopping website.
A portion of profits from every pair sold will benefit the celebrity designer’s choice – and Goodwin is handing her proceeds over to St. Jude’s Children’s Hospital.
She says, “Growing up in Memphis, I have always admired St. Jude’s for the magnificent work they do. Knowing that I would be contributing even in this small way made designing this shoe really special. My stylist, Penny Lovell, and I came up with the idea to do a classic beautiful shoe in a fun stand-out color and I love this shade of orange.”
Other fashion-forward stars joining the Generous Soles programme include Kate Mara, AnnaSophia Robb, Malin Ackerman and Mindy Kaling.