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Box Office Analysis, July 5: “Spider-Man 2” Spins B.O. Web

Moviegoers got caught up in Spider-Man 2’s web this holiday weekend. The comic book actioner took in an unprecedented $180.1 million in its first six days of release, making this the best ever Fourth of July holiday weekend at the box office.

Spider-Man 2’s total was enough to defeat the previous record-holder, The Matrix Reloaded, which grossed $146.9 million when it opened in May 15, 2003. It also took in more than the original Spider-Man, which had pulled in $144.2 million over its first six days of release when it hit theaters May 3, 2002—a non-holiday weekend.

Two years ago, Spider-Man opened with a record-breaking $114.8 million in its first three-day weekend. In comparison, Spider-Man 2 earned $88.3 million for the three-day period from Friday to Sunday, but sales from the Monday holiday drove its four-day total to an estimated $115.8 million.

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Filmmaker Michael Moore’s anti-Bush documentary Fahrenheit 9/11, last week’s box office champ, didn’t lose too much steam in its second week, coming in second with a four-day take of $21 million.

The animated feature Shrek 2, meanwhile, came in at No. 7 with $7.9 million, making it the fifth highest grossing film of all time, beating Spider-Man’s $404 million haul.

This weekend, the Top 12 films grossed $158.4 million, up 14.43 percent for last weekend’s $138.4 million, and up $25.01 percent for last year, when they grossed $126.7 million.

The top three films at the box office this time last year were: Warner Bros.’ R rated actioner Terminator 3: Rise of the Machines debuted at No. 1 with $44 million in 3,504 theater with a $12,569 per theater average; MGM’s PG-13 rated comedy Legally Blonde 2: Red, White and Blue came in second with s$22.2 million at 2,250 theaters with a $6,633 per theater average; and Sony’s PG-13 rated Charlie’s Angels: Full Throttle came in at No. 3 with $14 million in 3,485 theaters, averaging $4,020 per theater.

BOX OFFICE TOP 10, ESTIMATES: (Source: Exhibitor Relations, Inc.)

(Note: Percentage change reflects the three-day period from Friday to Sunday (F-S-S-M) vs. three-day frame last weekend, while rank and per theater average are based on the four-day grosses.)

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No. 1: Spider-Man 2 (Sony Pictures, PG-13)

Gross: $88.3 million (opened Wed.)

Weeks opened: NEW!

Theaters: 4,152

Per-theater average: $27,890

F-S-S-M: $115.8 million

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Cume to date: $180 million

No. 2: Fahrenheit 9/11 (Lions Gate, IFC Films; R)

Gross: $16.4 million (-31%)

Weeks opened: 2

Theaters: 1,725 (+857)

Per-theater average: $12,174

F-S-S-M: $21 million

Cume to date: $60.1 million

No. 3: White Chicks (Sony Pictures, PG-13)

Gross: $9.1 million (-54%)

Weeks opened: 2

Theaters: 2,800 (+74)

Per-theater average: $4,286

F-S-S-M: $12 million

Cume to date: $47.1 million

No. 4: Dodgeball: A True Underdog Story (20th Century Fox, PG-13)

Gross: $8 million (-57%)

Weeks opened: 2

Theaters: 2,953 (-67)

Per-theater average: $3,539

F-S-S-M: $10.4 million

Cume to date: $86.7 million

No. 5: The Notebook (New Line Cinema, PG-13)

Gross: $7.3 million (-45%)

Weeks opened: 2

Theaters: 2,323 (+20)

Per-theater average: $4,445

Cume to date: $31.6 million

No. 6: The Terminal (DreamWorks, PG-13)

Gross: $7.9 million (-40%)

Weeks opened: 3

Theaters: 2,782 (-132)

Per-theater average: $3,666

F-S-S-M: $10.2 million

Cume to date: $56.7 million

No. 7: Harry Potter and the Prisoner of Azkaban (Warner Bros., PG)

Gross: $5.9 million (-47%)

Weeks opened: 5

Theaters: 2,725 (-679)

Per-theater average: $2,985

F-S-S-M: $8.1 million

Cume to date: $225.3 million

No. 8: Shrek 2 (Dreamworks, PG)

Gross: $5.8 million (-43%)

Weeks opened: 7

Theaters: 2,609 (-328)

F-S-S-M: $7.9 million

Per-theater average: $3,028

F-S-S-M: $7.9 million

Cume to date: $410.2 million

No. 9: Garfield (20th Century Fox, PG)

Gross: $3.6 million (-64%)

Weeks opened: 4

Theaters: 2,458 (-422)

Per-theater average: $1,465

F-S-S-M: $3.6 million

Cume to date: $63.5 million

No. 10: Two Brothers (Universal Pictures, PG)

Gross: $2.6 million (-58%)

Weeks opened: 2

Theaters: 2,181 (+6)

F-S-S-M: $3.6 million

Per-theater average: $1,651

OTHER OPENINGS

The Clearing (Fox Searchlight)

Gross: $466,365

Weeks opened: NEW!

Theaters: 56

Per-theater average: $11,555

F-S-S-M: $647,098 million

De-Lovely (MGM)

Gross: $292,000

Weeks opened: NEW!

Theaters: 15

Per-theater average: $25,600

F-S-S-M: $384,000 million

America’s Heart and Soul (Buena Vista)

Gross: $131,000

Weeks opened: NEW!

Theaters: 98

Per-theater average: $1,765

F-S-S-M: $173,000 million

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