Madison Avenue woos film directors

Waving paychecks of $10,000 to $30,000 per day as enticements, Madison Avenue is increasingly attracting top-name Hollywood directors, the Wall Street Journal reported Tuesday. Among the film directors who have recently made TV commercials, the newspaper said, is Michael Bay (Pearl Harbor, Armageddon), who has created commercials for Nike, Coca-Cola, Miller beer and Pepsi One. Martin Scorsese and Oliver Stone, it also noted, have directed commercials for France Telecom’s Orange mobile phone unit and Jake Scott has directed spots for British Telecom. Director Ben Younger (Boiler Room) told the WSJ that he often takes on commercials to hone his skills. “I have to stay sharp in between movies,” he said.