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Simon Cowell Gets Nice in New ‘X Factor’ Promo

Were you bored by American Idol this season? Well get ready for the cuddliest, nicest, pink sweater-wearingest new show on television: The X Factor. Is that Simon Cowell being nice to a contestant? But she can’t sing that well! Where are we? Why is he wearing a fluffy pink sweater? Who am I? Oh, it’s all a dream that spins into footage of people yelling and crying? That’s more like it.

Side note: if there wasn’t a rivalry before, now The X Factor’s sponsors (Pepsi and Chevy) are the direct rivals of Idol’s (Coke and Ford). Atta boy, Fox. Nab ALL the consumers.

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