Broadway fans have a major reason to celebrate as one of New York City’s most popular theater promotions makes its return. Broadway Week is officially back, offering a limited-time opportunity to score two-for-one tickets to some of the hottest shows on the Great White Way.
Running for performances from January 20 through February 12, 2026, this semi-annual event allows theatergoers to see top Broadway productions at a significant discount. The deal applies when purchasing two or more tickets, effectively cutting the cost in half. To take advantage of the offer, ticket buyers can use the promo code NYCBW250, while those looking for better seating options can use NYCUP250 for upgraded seats.
Broadway Week 2026: What to Expect
Broadway Week is a collaboration between The Broadway League and New York City Tourism + Conventions, designed to encourage theater attendance during the winter months and make live performances more accessible to both locals and visitors.
This year’s participating shows span a wide range of genres and styles, including beloved classics like:
- & Juliet
- Aladdin
- All Out
- The Book of Mormon
- Buena Vista Social Club
- Chess
- Chicago
- Death Becomes Her
- The Great Gatsby
- Hadestown
- Hamilton
- Hell’s Kitchen
- Liberation
- The Lion King
- Maybe Happy Ending
- MJ the Musical
- Moulin Rouge! The Musical
- Oedipus
- Oh, Mary!
- Operation Mincemeat
- The Outsiders
- Ragtime
- Six The Musical
- Stranger Things: The First Shadow
- Two Strangers (Carry a Cake Across New York)
- Wicked
With demand expected to be high, theater fans are encouraged to book early and make the most of one of Broadway’s best deals of the year.
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