Remember when there was a time when the words, “Snooki”, “JWoww”, and “The Situation” didn’t mean anything? Thanks to Jersey Shore, the MTV reality show phenomenon, those words have become an inevitable part of our pop culture’s vocabulary. Not only has it added to our vernacular, but it also has contributed so much to fashion, as in, what NOT to wear…ever, or ever again! Jersey Shore allows us to have great laughs at tacky American fashion.
Passionate and outrageously beautiful, Jenny Dayco’s line of one-of-a-kind and limited edition pieces expose a clever mix of sultry femininity with her own witty sense of humor. From gold 10 commandments necklaces to giant button necklaces—each one of her pieces speaks with its own audacious voice.
Her enthusiasm radiates as she confesses that a majority of her designs contain a level of witty humor, intended to be almost something secret for just the wearer to know. “My hope is that with every piece of mine that is worn, the wearer is able to experience an enigmatic yet laugh-out-loud kind of joy,” says Dayco. What attracts her are elements that have a story or are a symbol for something. She also finds herself fascinated and inspired by nature, “…animals such as a horse or jellyfish, whose forms are so unique and amazing.”
There’s no limit to her jewelry design in terms of simplifying or amplifying her pieces. Oftentimes, she enjoys taking one idea, and then cranking it up several more notches. Former graphic designer and former talent agent, Jenny is self-taught in the art of jewelry designing and works instinctively from the gut while her hands brilliantly produce each and every single piece. “I just love making things that are insane and fantastic, pushing my own understanding of beauty and adornment on the body,” Dayco gushes. “I love creating pieces that make people feel confident and bring them joy.”
Devoted fans include: Rihanna, Beyonce Knowles, Avril Lavigne, Paris Hilton, Kelly Clarkson, The Pussycat Dolls, Taylor Swift, Selena Gomez, Demi Lovato, Keri Hilson, Ciara, Billy Bob Thornton, Eva Longoria, Ashlee Simpson-Wentz , Venus & Serena Williams, Ashley Tisdale, Erin Wasson, Katy Perry, Tyra Banks, and many more!
Editorial credits include: Elle, Lucky, Teen Vogue, Marie Claire, Flaunt, Women’s Wear Daily, People, People Style Watch, Nylon, Nylon Guys, Girl’s Life, Paper, Zink, Glamorous (Japan), Sweet (Japan), GISELe (Japan), and Scawaii (Japan)