On a crystal ball, TV doesn’t look good

A top advertising analyst forecast Monday that ad revenue at the major broadcast networks is likely to decline 2.5 percent this year, while it will rise about 8 percent at the cable TV networks. Revising earlier estimates that were more sanguine, Robert Coen, a forecaster with Universal McCann, the media unit of ad agency McCann Erickson, said that the biggest loser will be “national spot” time sold by rep firms for local stations. As reported by Bloomberg News, Coen predicted a rebound next year, helped by the Winter Olympics and the Congressional elections.

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