Twitter announced a partnership with ESL and Dreamhack to live stream esports tournaments, according to PRNewswire. The social media network will provide a global platform for events such as ESL One, Intel Extreme Masters, and Dreamhack. The first event to be covered by the new partnership will be IEM Katowice, which will take place this weekend on Saturday, March 4th. Furthermore, ESL will produce original content for Twitter weekly such as highlights reels and behind-the-scenes footage.
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
— Anthony Noto, Twitter COO
Twitter’s partnership with ESL and Dreamhack follows Facebook’s recent partnership with Blizzard’s Heroes of the Dorm, which will broadcast several esports events exclusively on Facebook Live. Considering that social media titans like Facebook and Twitter are looking to get in on the coverage of esports, the future of professional gaming looks promising.
