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Box Office Analysis, Feb. 13: In the ‘Pink’

Moviegoers were tickled pink this weekend. The slapstick comedy The Pink Panther–with Steve Martin bringing Inspector Jacques Clouseau back to life–opened on top at the North American box office with $21.7 million.

But Pink Panther barely beat out the gory sequel Final Destination 3, which debuted at a close No. 2 with $20.1 million. Other newcomers this weekend also did well. Curious George, an animated feature adaptation of the delightful children’s classic, premiere in third place with $15.3 million and Harrison Ford’s latest action thriller Firewall came in fourth with $13.8 million.

“It’s a battle of the genres,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press. “Family films and horror films are the most consistently performing genres at the box office, and there really is a lot of choice out there for both right now.”

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The Top 12 films grossed an estimated total of $106.7 million, up 30.16 percent from last weekend’s total of $81.7 million and up 3 percent from last year’s draw of $103.6 million.

The Top Three films at the box office this time last year were: Sony’s PG-13 Hitch, which premiered at No. 1 with $43.1 million in 3,575 theaters, averaging $12,068 per theaters; Sony/Screen Gems’ PG-13 Boogeyman, which dropped to second place in its second week with $10.2 million in 3,052 theaters, averaging $3,354 per theater; and Sony Pictures’ PG-rated Are We There Yet?, which stayed in third in its fourth week of release with $8.2 million in 2,810 theaters, averaging $2,931 per theater. (Click here to read last year’s box office report)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: The Pink Panther (Columbia/MGM, PG)

• Gross: $21.7 million

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• Weeks opened: NEW!

• Theaters: 3,477

• Per-theater average: $6,241

No. 2: Final Destination 3 (New Line, R)

• Gross: $20.1 million

• Weeks opened: NEW!

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• Theaters: 2,880

• Per-theater average: $6,988

No. 3: Curious George (Universal, G)

• Gross: $15.3 million

• Weeks opened: NEW!

• Theaters: 2,566

• Per-theater average: $5,963

No. 4: Firewall (Warner Bros., PG-13)

• Gross: $13.8 million

• Weeks opened: NEW!

• Theaters: 2,840

• Per-theater average: $4,870

No. 5: When a Stranger Calls (Sony/Screen Gems, PG-13)

• Gross: $10 million (-54%)

• Weeks opened: 2

• Theaters: 3,004 (+5)

• Per-theater average: $3,329

• Cume to date: $34.8 million

No. 6: Big Mommas House 2 (Fox, PG-13)

• Gross: $6.8 million (-50%)

• Weeks opened: 3

• Theaters: 2,733(-528)

• Per-theater average: $2,497

• Cume to date: $54.8 million

No. 7: Nanny McPhee (Universal, PG)

• Gross: $5.2 million (-47%)

• Weeks opened: 3

• Theaters: 2,148 (+2)

• Per-theater average: $2,421

• Cume to date: $33.2 million

No. 8: Brokeback Mountain (Focus Features, R)

• Gross: $4.1 million (-30%)

• Weeks opened: 10

• Theaters: 1,963 (-126)

• Per-theater average: $2,136

• Cume to date: $66.6 million

No. 9: Hoodwinked (Weinstein Co., PG)

• Gross: $2.5 million (-53%)

• Weeks opened: 5

• Theaters: 2,085 (-822)

• Per-theater average: $1,200

• Cume to date: $47.3 million

No. 10: Underworld: Evolution (Sony, R)

• Gross: $2.5 million (-53%)

• Weeks opened: 4

• Theaters: 1,835 (-1,035)

• Per-theater average: $1,362

• Cume to date: $57.2 million

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