Media buyer buys UPN package of ads, promos and placements

The media-buying group OMD, a division of Omnicom, has tentatively agreed to
buy about $30 million of television time on UPN that will include not only
traditional ads worth that amount but also promotions and product placements
on UPN shows as well, the Wall Street Journal reported today
(Friday). The deal reportedly involves OMD clients McDonald’s, Cingular
Wireless, Gillette, Sony PlayStation, State Farm and Universal Pictures. In
an interview with the WSJ, Guy McCarter, OMD’s director of
entertainment, remarked: “UPN was smart enough to realize they have a lot
more to offer than 30-second units.”