A television watchdog in France has banned a commercial from a temporary employment agency that was intended to disparage homophobia on the grounds that viewers might regard the ad as homophobic itself, Britain’s Guardian newspaper reported Friday. The commercial, made by the French unit of the United Kingdom ad agency Leagas Delaney, shows the head of a company at a board meeting complaining about the performance of gays, comparing them to a straight-looking Martin, whom he compliments. The film then shows an upset Martin being comforted by his boyfriend. Copywriter Patrice Chatelain told the Guardian, “We don’t know why [the watchdogs] are not happy.
- Advertisement -
