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Box Office Anaysis, Jan. 30: ‘Big Momma’ Crushes the Rest

Big Momma’s House 2 crushed the competition at the North American box office this weekend with a plump $28 million take–the second-best January opening ever.

The Martin Lawrence sequel ranks second behind a special edition of Star Wars, which grossed $35.9 million when it premiered in 1997.

“Audiences are obviously in the mood for some lighthearted films,” Exhibitor Relations President Paul Dergarabedian told The Associated Press Sunday.

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Fellow newcomer Nanny McPhee, meanwhile, took the No. 2 spot with $14.1 million. But the naval drama Annapolis failed to overcome last week’s champ, Underworld Evolution. The James Franco and Tyrese Gibson starrer came in fourth place with a lackluster $7.7 million.

The Top 12 films grossed an estimated total of $99.3 million, up 5.16 percent from last weekend’s total of $94.5 million, but down nearly 5 percent from last year’s draw of $104.4 million.

The Top Three films at the box office this time last year were: Fox’s R-rated thriller Hide and Seek, which premiered at No. 1 with $21.9 million in 3,005 theaters, averaging $7,308 per theaters, Sony Pictures’ PG-rated Are We There Yet?, which dropped to second place in its second week of release with $16.3 million in 2,710 theaters, averaging $6,032 per theater; and Warner Bros.’ PG-13 pugilist drama Million Dollar Baby, which came in third position with $12.2 million in 2,010 theaters, averaging $6,102 per theater. (Click here to read last year’s box office report)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Big Mommas House 2 (Fox, PG-13)

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• Gross: $27 million

• Weeks opened: NEW!

• Theaters: 3,261

• Per-theater average: $8,586

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No. 2: Nanny McPhee (Universal, PG)

• Gross: $14.1 million

• Weeks opened: NEW!

• Theaters: 1,995

• Per-theater average: $7,068

No. 3: Underworld: Evolution (Sony, R)

• Gross: $11.1 million (-59%)

• Weeks opened: 2

• Theaters: 3,207 (unchanged)

• Per-theater average: $3,461

• Cume to date: $44.3 million

No. 4: Annapolis (Buena Vista, PG-13)

• Gross: $7.7 million

• Weeks opened: NEW!

• Theaters: 1,605

• Per-theater average: $4,802

No. 5: Hoodwinked (Weinstein Co., PG)

• Gross: $7.3 million (-29%)

• Weeks opened: 3

• Theaters: 3,020 (+18)

• Per-theater average: $2,445

• Cume to date: $37.6 million

No. 6: Brokeback Mountain (Focus Features, R)

• Gross: $7.8 million (+19%)

• Weeks opened: 8

• Theaters: 1,654 (+458)

• Per-theater average: $3,842

• Cume to date: $50.8 million

No. 7: Glory Road (Buena Vista, PG)

• Gross: $5.1 million (-41%)

• Weeks opened: 3

• Theaters: 2,397 (+1)

• Per-theater average: $2,154

• Cume to date: $34.7 million

No. 8: Last Holiday (Paramount Pictures, PG-13)

• Gross: $4.8 million (-45%)

• Weeks opened: 3

• Theaters: 2,442 (-72)

• Per-theater average: $1,966

• Cume to date: $32.6 million

No. 9: The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (Buena Vista, PG)

• Gross: $4.4 million (-29%)

• Weeks opened: 8

• Theaters: 2,170 (-587)

• Per-theater average: $2,033

• Cume to date: $277.7 million

No. 10: The Matador (Weinstein Co., R)

• Gross: $3.8 million (+838%)

• Weeks opened: 4

• Theaters: 885 (+819)

• Per-theater average: $4,342

• Cume to date: $5.5 million

OTHER OPENINGS

Roving Mars—Large Format (Buena Vista, G)

• Gross: $397,000

• Weeks opened: NEW!

• Theaters: 27

• Per-theater average: $14,704

Imagine Me and You (Fox Searchlight, R)

• Gross: $52,830

• Weeks opened: NEW!

• Theaters: 8

• Per-theater average: $6,604

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