Here’s the thing about motion posters. If you’re going to take advantage of this promotional medium, you should take FULL advantage and have your poster remain in constant motion (not just a five second clip). Not only does this provide your target demographic with a literal INFINITUM of motion-poster entertainment, it prolongs the branding of your advertized item into the minds of your happy consumers. The Hunger Games clearly knows how to post en motia. Unfortunately, this is one area where The Darkest Hour lacks. Less unfortunately (or, “fortunately”), this might very well be the ONLY area where it lacks.
The Darkest Hour centers around five young adults, set in Moscow during an alien invasion, fending for their lives. Alien movies are often a miss. Moscow: done to death. But can The Darkest Hour overcome, or better yet, embrace these handicaps to make a memorable story about survivalism, humanity, and raw emotion?
Perhaps. Just so long as it’s got more of that raw e-motion than a certain poster I know of.
The film, starring Emile Hirsch and Olivia Thirlby, directed by Chris Gorak reaches theaters in 2D and 3D on December 25.
Source: Summit Entertainment via Comingsoon
