Continuing their global domination, the Kardashian Klan is grooming the next generation of trendsetters with their new kids collection exclusively for Babies’R’Us.
Kourtney, Khloe and new mom Kim combined their fashion know-how and parenting experience to design Kardashian Kids, a collection suited for newborns and girls up to 24 months. From newborn caps and snuggly blankets to dressy jumpers and separates, they’ve got all the early stages covered.
No strangers to affordable fashion, these sisters know what suits a mass market, but, like the rest of their lines, it also features that signature Kardashian touch – like bold animal prints, polka dots, white lace and more whimsical elements like shimmering stars and butterflies.
While it would seem the arrival of little North West served as inspiration for the line, turns out the line was in the works for several years and that children’s clothing runs in the family. Having grown up with a grandmother who ran a children’s fashion store, Kim’s adoration of miniature ensembles started at an early age. Then again who hasn’t cooed over tiny baby shoes – they’re just so small!
After Kourtney’s daughter Penelope and then North were born, the sisters found themselves dissatisfied with what was available and decided to start their own line. Since spit-up on an Oscar de la Renta baby dress makes for a hefty dry-cleaning bill, Kim can outfit North in all the pieces from her line, affordably priced from $15 to $30.
For more sneak peaks before the official launch on March 15, check out the official site and keep up with the new fashions on Facebook and Instagram.
