Fox is “floating” a price tag of $2.4 million to $2.5 million for Super Bowl XXXVI, set for Jan. 27, 2002, the trade publication Advertising Age reported Monday. However, Ad Age noted, “because of the sinking economy, few advertising executives take this price seriously.” The magazine observed that the figures are about par with those bandied about by CBS around this time last year. However, that network was eventually forced to cut its price to around $2 million, the trade publication noted.
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