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Box Office Analysis, Aug. 22: ‘Virgin’ Scores at the Box Office

Racy R-rated comedies are all the rage this summer.

Following in the footsteps of the wacky The Wedding Crashers, The 40 Year-Old Virgin–about a 40-year-old (played by the hilarious Steve Carrell) trying to lose his virginity–opened at No. 1 with $20.6 million. The tightly wound thriller Red-Eye, from director Wes Craven, debuted in second place with $16.5 million.

“Forty-year-old virgins everywhere are celebrating the No. 1 opening of their hero,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press. “This is a movie that’s a conversation piece. People are going to be telling other people, quoting different lines and scenes,” he added. “That’s what’s going to sustain it in the marketplace.”

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The other openers this weekend did not fare as well. Disney’s CGI-animated Valiant only managed to debut in seventh place with $6 million, while the Motorcross movie Supercross didn’t even make the top 10, despite opening on Wednesday. It’s total take was $1.3 million.

The Top 12 films grossed an estimated $98.7 million, down 2.72 percent from last year’s draw of $101.5 million and down 5.71 percent from last weekend’s $104.7 million.

The Top Three films at the box office this time last year were: Warner Bros.’ R-rated Exorcist: The Beginning, which opened in the No. 1 spot with $18 million in 2,803 theaters, averaging $6,441 per theater; Paramount Pictures’ PG-13 rated Without a Paddle, which opened in second with $13.5 million in 2,730 theaters, averaging $4,956 per theater; and Buena Vista’s G- rated The Princess Diaries 2: Royal Engagement, which dropped to third place in its second week with $13 million in 3,490 theaters, averaging $3,740 per theater. (Click here to read last year’s box office report)

(This week’s box office Top 10 below…)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

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No. 1: The 40 Year-Old Virgin (Universal, R)

Gross: $20.6 million

Weeks opened: NEW!

Theaters: 2,845

Per-theater average: $7,241

No. 2: Red-Eye (DreamWorks, PG-13)

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Gross: $16.5 million

Weeks opened: NEW!

Theaters: 3,079

Per-theater average: $5,359

No. 3: Four Brothers (Paramount, R)

Gross: $13 million (-39%)

Weeks opened: 2

Theaters: 2,649 (+116)

Per-theater average: $4,908

Cume to date: $43.6 million

No. 4: The Wedding Crashers (New Line, R)

Gross: $8.2 million (-30%)

Weeks opened: 6

Theaters: 2,920 (-211)

Per-theater average: $2,834

Cume to date: $177.9 million

No. 5: The Skeleton Key (Universal Pictures, PG-13)

Gross: $7.4 million (-54%)

Weeks opened: 2

Theaters: 2,774 (+3)

Per-theater average: $2,668

Cume to date: $30.1 million

No. 6: March of the Penguins (Warner Independent, G)

Gross: $6.6 million (-2%)

Weeks opened: 13

Theaters: 2,102 (+39)

Per-theater average: $3,178

Cume to date: $48.6 million

No. 7: Valiant (Buena Vista, G)

Gross: $6 million

Weeks opened: NEW!

Theaters: 2,014

Per-theater average: $3,024

No. 8: The Dukes of Hazzard (Warner Bros., PG-13)

Gross: $5.7 million (-56%)

Weeks opened: 3

Theaters: 3,404 (-381)

Per-theater average: $1,688

Cume to date: $68.8 million

No. 9: Charlie & the Chocolate Factory (Warner Bros., PG-13)

Gross: $4.5 million (-39%)

Weeks opened: 6

Theaters: 2,575 (-729)

Per-theater average: $1,763

Cume to date: $192.7 million

No. 10: Sky High (Buena Vista, PG)

Gross: $4 million (-36%)

Weeks opened: 4

Theaters: 2,145 (-662)

Per-theater average: $1,869

Cume to date: $43.3 million

OTHER OPENINGS

Supercross (20th Century Fox, PG-13)

Gross: $1.3 million

Weeks opened: NEW!

Theaters: 1,621

Per-theater average: $817

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