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Box Office Analysis, May 28: ‘Pirates 3’ Leads Best Memorial Day Weekend Ever

The North American box-office treasure is harder to come by as the summer blockbusters roll out, but Pirates of the Caribbean: At World’s End’s $142 million haul over four days still made it the best Memorial Day weekend opener of all time, beating last year’s X-Men: The Last Stand, which opened with $122 million.

The third installment in the Walt Disney Co. franchise, however, managed only $112.5 million from Friday to Sunday, well below last summer’s $135.6 million opening weekend for its predecessor, Dead Man’s Chest. Still, At World’s End had the fifth-biggest three-day opening ever.  At World’s End also took in an additional $205.5 million internationally since it began rolling out overseas Wednesday, putting its worldwide total at $332 million, according to The Associated Press.

“Fifth-biggest opening of all time. There’s really nothing to complain about here,” Paul Dergarabedian, president of box-office tracker Media By Numbers told AP. “These numbers tell us that people love to see these Pirates movies, regardless of reviews, regardless of any other factors.”

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The other newcomer to the list, the psychological thriller Bug, starring Ashley Judd, opened in fourth place with $4.2 million.

The Top 12 movies took in $250.1 million over four days, up 7.91 percent from last year’s total of $231.8 million and the three day totals were up 13.03 percent from last weekend’s total of $173.5 million. The Top Three films at the box office this time last year were: 20th Century Fox’s X-Men: The Last Stand, which opened at No. 1 with $122.8 million in 3,690 theaters, averaging $33,296 per theater; Sony’s The Da Vinci Code, which dropped to second place in its second week of release with $42.4 million in 3,754 theaters, averaging $11.305 per theater; and DreamWorks’ Over the Hedge, which dropped to third place in its second week with $35.3 million in 4,093 theaters, averaging $8,630 per theater. (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES: Four-Day Totals

(Source: Exhibitor Relations, Inc.)

No. 1: Pirates of the Caribbean: At World’s End (Buena Vista, PG-13)

• Gross: $142 million

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• Weeks opened: NEW!

• Theaters: 4,362

• Per-theater average: $32,554

• Cume to date: $156 million (opened Thursday night)

No. 2: Shrek the Third (DreamWorks, PG)

• Gross: $69 million (-56%)

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• Weeks opened: 2

• Theaters: 4,172 (+50)

• Per-theater average: $16,559

• Cume to date: $219.4 million

No. 3: Spider-Man 3 (Sony, PG-13)

• Gross: $18 million (-51%)

• Weeks opened: 4

• Theaters: 3,723 (+72)

• Per-theater average: $4,835

• Cume to date: $307.6 million

No. 4: Bug (Buena Vista, R)

• Gross: $4.2 million

• Weeks opened: NEW!

• Theaters: 1,661

• Per-theater average: $2,529

No. 5: Waitress (Fox Searchlight, PG-13)

• Gross: $4 million (+187%)

• Weeks opened: 4

• Theaters: 510 (+394)

• Per-theater average: $7,843

• Cume to date: $6.5 million

No. 6: 28 Weeks Later (Fox Atomic, R)

• Gross: $3.3 million (-53%)

• Weeks opened: 3

• Theaters: 2,013 (-292)

• Per-theater average: $1,639

• Cume to date: $24.4 million

No. 7: Disturbia (Paramount, PG-13)

• Gross: $2.4 million (-49%)

• Weeks opened: 7

• Theaters: 1,632 (-915)

• Per-theater average: $1,473

• Cume to date: $74.9 million

No. 8: Georgia Rule (Universal, R)

• Gross: $2.3 million (-50%)

• Weeks opened: 3

• Theaters: 1,904 (-627)

• Per-theater average: $1,250

• Cume to date: $16.8 million

No. 9: Fracture (New Line, R)

• Gross: $1.6 million (-47%)

• Weeks opened: 6

• Theaters: 907 (-700)

• Per-theater average: $1,764

• Cume to date: $37.2 million

No. 10: Wild Hogs (Buena Vista, PG-13)

• Gross: $1.4 million (+159%)

• Weeks opened: 13

• Theaters: 426 (-86)

• Per-theater average: $3,380

• Cume to date: $163.2 million

OTHER OPENINGS

Paprika (Sony Picture Classics, R)

• Gross: $45,594

• Weeks opened: NEW!

• Theaters: 2

• Per-theater average: $22,797

Angel-A (Sony Picture Classics, R)

• Gross: $37,730

• Weeks opened: NEW!

• Theaters: 7

• Per-theater average: $5,390

The Golden Door (Miramax, PG-13)

• Gross: $37,000

• Weeks opened: NEW!

• Theaters: 2

• Per-theater average: $18,500

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